Latest Shopper Marketing News - Inside FMCG

Aussies to spend $54,000 a minute online this Christmas: NRA

Total online spend set to reach $3.6 billion this year, says NRA.

Here’s what shopping centres across the country are doing for Christmas

From carolers to cookies, shopping centres are getting in the Christmas spirit.

Food ministers say Health Star Rating should remain voluntary

Ministerial Forum on Food Regulation supports changes to health star algorithm and considers expansion to canned and frozen fruits and veg.

Sustainability sells: Woolworths to launch garden collectables next month

Environmentally-friendly collectables campaign encourages shoppers to grow their own fresh food.

Mondelez ad banned over gender stereotyping

The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.

Coles and Woolies go head-to-head on collectables

The big two kick off competing collectables campaigns this week in a bid to draw customers to their stores.

Coles Little Shop makes a comeback

Coles Little Shop collectables returns with promotion expanded to Coles Express.

M&S follows Coles’ lead with launch of Little Shop

M&S will be hoping to see a similiar boost in sales that Coles enjoyed during its Little Shop promotion.

The data driven future of FMCG – why there’s no good reason to have anonymous customers

Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland’s expansion in Australia.

How Thankyou is changing the way consumers view FMCG

Thankyou co-founder Daniel Flynn talks changing mindsets and the power of consumer support.

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