Latest Shopper Marketing News - Inside FMCG
Supermarkets increase usage of technology to reduce costs and increase service efficiency.
Innovative opportunities for confectionery in FMCG industry.
Are local supermarkets ready for change?
Social enterprise’s latest online venture.
New research explores a new lay theory consumers have about food
Food retailers need to make brands “fashionable” to increase their appeal to customers.
Know the real worth of your product.
How do you demonstrate value for money on a retail shelf without a discount sticker?
As shoppers use technology to share inspiration and aspiration, the challenge has been set for FMCG marketing.
To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.