Latest Shopper Marketing News - Inside FMCG

Man buy products with his trolley at supermarket

Shoppers’ movements might come down to fears of caves and the ‘butt brush’

Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements aren’t so easily directed.


Battle between online and brick and mortar stores

Research shows traditional businesses adjust to online shopping trend.

Coles Click and Collect

Why retailers want you to ‘click and collect’

Australia’s delivery slower compared to international standards.

Woolies self service

The economics of self-service checkouts

Supermarkets increase usage of technology to reduce costs and increase service efficiency.


Confectionery brands reformulate products for consumers

Innovative opportunities for confectionery in FMCG industry.


Why Australian supermarkets continue to look to the UK for leadership

Are local supermarkets ready for change?


Thankyou partners with online marketplace eBay

Social enterprise’s latest online venture.


How pervasive is the view that ‘healthy = expensive’?

New research explores a new lay theory consumers have about food


Industry leaders say food is the new frontier in retail

Food retailers need to make brands “fashionable” to increase their appeal to customers.


PART 6: The secret to successful packaging design

Know the real worth of your product.

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