Latest Shopper Marketing News - Inside FMCG
Are local supermarkets ready for change?
Social enterprise’s latest online venture.
New research explores a new lay theory consumers have about food
Food retailers need to make brands “fashionable” to increase their appeal to customers.
Know the real worth of your product.
How do you demonstrate value for money on a retail shelf without a discount sticker?
As shoppers use technology to share inspiration and aspiration, the challenge has been set for FMCG marketing.
To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.
Irresistibility is impossible to refuse.
Clarity is the core element of all marketing communications.