Latest Shopper Marketing News - Inside FMCG
Stores across the country will host a swap day for Little Shop collectables.
Over 1,400 items have been identified as additive free in the store.
The winner will be awarded with a year’s supply of groceries to the value of $10,000.
Masterchef runner-up Ben Borsht is steering Aussies away from smashed avo in favour of smashed peas.
Food retailing rose by 0.4 per cent in June, with supermarket and grocery stores, liquor retailing and specialised food retailing all up.
Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements aren’t so easily directed.
Research shows traditional businesses adjust to online shopping trend.
Australia’s delivery slower compared to international standards.
Supermarkets increase usage of technology to reduce costs and increase service efficiency.
Innovative opportunities for confectionery in FMCG industry.