Latest Shopper Marketing News - Inside FMCG

stikeez

Coles’ Stikeez reach bids over $6,000

The supermarket giant held a swap day at 41 stores over the weekend ahead of campaign’s close.

Coles Fresh Stikeez

Poll: What’s your take on collectables campaigns?

A great way to get consumers through the door or a wasteful exercise?

Woolworths Healthier Easier Launch with Jamie Oliver and Woolworths MD Claire Peters 2

Woolworths creates healthy eating hub with Jamie Oliver

The chef’s favourite recipes and tips will be available in-store and through an online hub.

WooliesDisney

Woolworths’ Disney Words to kick off this week

The supermarket has partnered with Walt Disney on a word play game featuring Cinderella, Mickey Mouse and more.

WooliesDisney_S

King of the collectables: Why Disney Words will out play Coles’ Stikeez

OPINION: Five reasons why Disney Words will trump Coles’ Stikeez.

Uncle Tobys2

Uncle Tobys puts new twist on 80s classic to launch breakfast bakes

The new campaign will spark memories for many Aussies.

Complete Dairy and players

LDD’s Complete Dairy partners with St Kilda Football Club

One glass of the high protein milk contains 15g of whole protein.

Woolworths_MrSquiggle

Woolworths celebrates 60 years of Mr Squiggle with collector coins

Four $2 coin designs hit registers over the coming weeks.

Chobani

Chobani’s culture of innovation

MD Peter Meek shares how the company takes a resourceful approach to new ideas.

Bumbles

Robern Menz rebrands chocolate honeycomb

Australia’s biggest-selling bagged choc honeycomb brand gets a refresh.

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