Latest Shopper Marketing News - Inside FMCG
The big two kick off competing collectables campaigns this week in a bid to draw customers to their stores.
Coles Little Shop collectables returns with promotion expanded to Coles Express.
M&S will be hoping to see a similiar boost in sales that Coles enjoyed during its Little Shop promotion.
Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland’s expansion in Australia.
Thankyou co-founder Daniel Flynn talks changing mindsets and the power of consumer support.
The supermarket giant held a swap day at 41 stores over the weekend ahead of campaign’s close.
A great way to get consumers through the door or a wasteful exercise?
The chef’s favourite recipes and tips will be available in-store and through an online hub.
The supermarket has partnered with Walt Disney on a word play game featuring Cinderella, Mickey Mouse and more.
OPINION: Five reasons why Disney Words will trump Coles’ Stikeez.