Latest Shopper Marketing News - Inside FMCG

Coles Little Shop collectibles

Coles announces final swap day

Stores across the country will host a swap day for Little Shop collectables.


WA supermarket first to label additive free products

Over 1,400 items have been identified as additive free in the store.

Coles Little Shop

Coles on the lookout for Australia’s ultimate little shopper

The winner will be awarded with a year’s supply of groceries to the value of $10,000.

Ben Borsht w smashed peas with leeks and mint_Birds Eye 1 (1)

TV chef becomes Australia’s first ‘pea ambassador’

Masterchef runner-up Ben Borsht is steering Aussies away from smashed avo in favour of smashed peas.

Shoppers, meaningful brands

Food and drink spending rises

Food retailing rose by 0.4 per cent in June, with supermarket and grocery stores, liquor retailing and specialised food retailing all up.

Man buy products with his trolley at supermarket

Shoppers’ movements might come down to fears of caves and the ‘butt brush’

Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements aren’t so easily directed.


Battle between online and brick and mortar stores

Research shows traditional businesses adjust to online shopping trend.

Coles Click and Collect

Why retailers want you to ‘click and collect’

Australia’s delivery slower compared to international standards.

Woolies self service

The economics of self-service checkouts

Supermarkets increase usage of technology to reduce costs and increase service efficiency.


Confectionery brands reformulate products for consumers

Innovative opportunities for confectionery in FMCG industry.

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