Latest Shopper Marketing News - Inside FMCG

Coles Click and Collect

Why retailers want you to ‘click and collect’

Australia’s delivery slower compared to international standards.

Woolies self service

The economics of self-service checkouts

Supermarkets increase usage of technology to reduce costs and increase service efficiency.

candies

Confectionery brands reformulate products for consumers

Innovative opportunities for confectionery in FMCG industry.

supermarket

Why Australian supermarkets continue to look to the UK for leadership

Are local supermarkets ready for change?

ebay

Thankyou partners with online marketplace eBay

Social enterprise’s latest online venture.

price

How pervasive is the view that ‘healthy = expensive’?

New research explores a new lay theory consumers have about food

leaders

Industry leaders say food is the new frontier in retail

Food retailers need to make brands “fashionable” to increase their appeal to customers.

see

PART 6: The secret to successful packaging design

Know the real worth of your product.

Unique2

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

It’s all about feelings

As shoppers use technology to share inspiration and aspiration, the challenge has been set for FMCG marketing.

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