Latest Shopper Marketing News - Inside FMCG

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Why FMCG brands will expand via AR and digital platforms next year

How L’Oreal and HiSmile tap Gen Z and Millennial consumers via Snapchat.

Colgate rebuts white teeth ‘lie’ claims

Colgate-Palmolive will defend allegations from P&G that it is misleading customers about its whitening toothpaste.

Beating the discounting habit with personalised offers

OPINION: “Most retailers and brands still rely on 20th century technologies to drive sales.”

Woolworths bolsters Cartology team as Rewards app boosts digital connection with shoppers

Media business announces four senior appointments, while data collection takes another step forward with launch of Rewards app.

Aussies to spend $54,000 a minute online this Christmas: NRA

Total online spend set to reach $3.6 billion this year, says NRA.

Here’s what shopping centres across the country are doing for Christmas

From carolers to cookies, shopping centres are getting in the Christmas spirit.

Food ministers say Health Star Rating should remain voluntary

Ministerial Forum on Food Regulation supports changes to health star algorithm and considers expansion to canned and frozen fruits and veg.

Sustainability sells: Woolworths to launch garden collectables next month

Environmentally-friendly collectables campaign encourages shoppers to grow their own fresh food.

Mondelez ad banned over gender stereotyping

The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.

Coles and Woolies go head-to-head on collectables

The big two kick off competing collectables campaigns this week in a bid to draw customers to their stores.