Latest Shopper Marketing News - Inside FMCG
How L’Oreal and HiSmile tap Gen Z and Millennial consumers via Snapchat.
Colgate-Palmolive will defend allegations from P&G that it is misleading customers about its whitening toothpaste.
OPINION: “Most retailers and brands still rely on 20th century technologies to drive sales.”
Media business announces four senior appointments, while data collection takes another step forward with launch of Rewards app.
Total online spend set to reach $3.6 billion this year, says NRA.
From carolers to cookies, shopping centres are getting in the Christmas spirit.
Ministerial Forum on Food Regulation supports changes to health star algorithm and considers expansion to canned and frozen fruits and veg.
Environmentally-friendly collectables campaign encourages shoppers to grow their own fresh food.
The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.
The big two kick off competing collectables campaigns this week in a bid to draw customers to their stores.