Latest Shopper Marketing News - Inside FMCG

Sustainability sells: Woolworths to launch garden collectables next month

Environmentally-friendly collectables campaign encourages shoppers to grow their own fresh food.

Mondelez ad banned over gender stereotyping

The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.

Coles and Woolies go head-to-head on collectables

The big two kick off competing collectables campaigns this week in a bid to draw customers to their stores.

Coles Little Shop makes a comeback

Coles Little Shop collectables returns with promotion expanded to Coles Express.

M&S follows Coles’ lead with launch of Little Shop

M&S will be hoping to see a similiar boost in sales that Coles enjoyed during its Little Shop promotion.

The data driven future of FMCG – why there’s no good reason to have anonymous customers

Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland’s expansion in Australia.

How Thankyou is changing the way consumers view FMCG

Thankyou co-founder Daniel Flynn talks changing mindsets and the power of consumer support.

Coles’ Stikeez reach bids over $6,000

The supermarket giant held a swap day at 41 stores over the weekend ahead of campaign’s close.

Poll: What’s your take on collectables campaigns?

A great way to get consumers through the door or a wasteful exercise?

Woolworths creates healthy eating hub with Jamie Oliver

The chef’s favourite recipes and tips will be available in-store and through an online hub.

Latest Poll

Are you in favour of cashless stores?