Latest Shopper Marketing News - Inside FMCG
Coles, Metcash and Aldi among the top winners.
Technology allows advertisers to access lock screen on customers’ phones.
The businesses have “ready-to-go ideas” to improve efficiency and experiences in the Australian market.
Supermarket giant introduces 12 cardboard characters that shoppers can build themselves.
Through the power of social media the ad has already had in excess of three million views.
OPINION: Should brands be labelling food for seniors in the same way that pet companies target older dogs?
The brand has teamed up with nutritionists to develop a series of peanut butter-based recipes.
Recent updates to business profiles mean better communication with consumers.
Brands need to create meaningful products that appeal to today’s price conscious consumers.
The tissue company mops up mansize media mess.