Latest Shopper Marketing News - Inside FMCG

supermarket

Why Australian supermarkets continue to look to the UK for leadership

Are local supermarkets ready for change?

ebay

Thankyou partners with online marketplace eBay

Social enterprise’s latest online venture.

price

How pervasive is the view that ‘healthy = expensive’?

New research explores a new lay theory consumers have about food

leaders

Industry leaders say food is the new frontier in retail

Food retailers need to make brands “fashionable” to increase their appeal to customers.

see

PART 6: The secret to successful packaging design

Know the real worth of your product.

Unique2

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

It’s all about feelings

As shoppers use technology to share inspiration and aspiration, the challenge has been set for FMCG marketing.

packaging

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.

Creative

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

glass

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

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