Latest Shopper Marketing News - Inside FMCG


Healthy products come out on top at POY awards

Coles, Metcash and Aldi among the top winners.


Flybuys acquires rewards technology

Technology allows advertisers to access lock screen on customers’ phones.

Amatil X_Scale Ups

CCA partners with three Aussie scale-ups

The businesses have “ready-to-go ideas” to improve efficiency and experiences in the Australian market.

Woolworths pop-outs

Woolworths “adds a little magic” with Christmas collectables

Supermarket giant introduces 12 cardboard characters that shoppers can build themselves.


Iceland’s banned Christmas advert goes viral

Through the power of social media the ad has already had in excess of three million views.

family shopping

Age-appropriate food innovation in the supermarket aisle

OPINION: Should brands be labelling food for seniors in the same way that pet companies target older dogs?

Peanut Butter Slice recipe

Mother Earth debuts new look

The brand has teamed up with nutritionists to develop a series of peanut butter-based recipes.


Building your business on Instagram

Recent updates to business profiles mean better communication with consumers.

supermarket 2

How to keep your brand on supermarket shelves

Brands need to create meaningful products that appeal to today’s price conscious consumers.


Kleenex wipes “sexist” name in tissue rebrand

The tissue company mops up mansize media mess.

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Do you think staffless supermarkets are a good thing?

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