Latest Shopper Marketing News - Inside FMCG

How experiential marketing can help FMCG

Experiential marketing is an up and coming trend in consumer engagement that offers …

FMCG firms, universities to study Health Star Ratings

A new major study will investigate the impact of Health Star Ratings.

Fresh is best for Millennial shoppers

Research says millennials want fresh, high-quality produce and convenience.

Keeping it clean: Australia’s air-freshener buyers

Almost one in five Aussies buy air fresheners or deodorisers in an average four weeks.

Trends drive healthy food retail revolution

Lifestyle shift and other factors shape healthy food trends now than ever.

Reinvention at what cost?

Is Woolworths’ reinvention suicidal?

CHOICE vs. free-range egg marketing

CHOICE calls out “dodgy” free-range egg marketing.

Ausbuy Buying Guide released

Company launches updated booklet to aid consumers in buying locally.

31st:Second expands to Melbourne

Sydney-based band participation agency adds three new clients following expansion to Melbourne.

Shoppers embracing loyalty programs

Australian consumers more active in their participation of loyalty programs than ever before.

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