Latest Shopper Marketing News - Inside FMCG

The occasion opportunity

Making life easier for shoppers can boost brand relevance as well as retail sales.

How to increase sales to mums

Brands need to nail these five marketing to mum tips.

Is unit pricing a hit with shoppers?

Consumer advocacy groups lobby retailers to display unit prices on pre-packaged grocery products.

Sponsored: International industry leaders to converge at POPAI Summit

Best practice retail marketing will be on show at the POPAI Summit Exhibition.

From shopper marketing to shopper experience

A fundamental change to retail marketing brings both challenges and rewards.

How experiential marketing can help FMCG

Experiential marketing is an up and coming trend in consumer engagement that offers …

FMCG firms, universities to study Health Star Ratings

A new major study will investigate the impact of Health Star Ratings.

Fresh is best for Millennial shoppers

Research says millennials want fresh, high-quality produce and convenience.

Keeping it clean: Australia’s air-freshener buyers

Almost one in five Aussies buy air fresheners or deodorisers in an average four weeks.

Trends drive healthy food retail revolution

Lifestyle shift and other factors shape healthy food trends now than ever.