Latest Shopper Marketing News - Inside FMCG

Popai’s new lineup

Popai Australia and New Zealand announces new board of directors.

Personalisation lessons from airports and airlines

A one-size-fits-all approach no longer flies with shoppers, argues Lee McClymont.

Creatively identifying category gaps

Lee McClymont outlines three great examples of creative category gap analysis.

Is Australia lagging on coupons?

Taby Taylor-Ziane on why Australia needs to jump on the coupon bandwagon.

American Express goes online

American Express launches e-commerce platform for retailers.

Eye catching displays

Zee Ayad on his latest project that uses an innovative way to attract the eye of a passerby.

Evocatif beefs up

Shopper marketing agency appoints new head of planning.

Blogging for beer

New Peroni blog designed to enhance brand name to consumer.

Six strange shopper behaviours

These days shopper behaviour can range from the weird to the wonderful.

Shopper marketing: Where to now?

Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise it.

Latest Poll

Should third party delivery platforms be required to have a license to deliver alcohol?

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