Latest Shopper Marketing News - Inside FMCG
These days shopper behaviour can range from the weird to the wonderful.
Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise it.
Popai and GfK review the usage of digital tools in shopper marketing.
Popai and GfK review the shopper marketing activations making it to market.
Popai board agree to merger talks with trade association.
Four Australian shopper marketing campaigns awarded top honours.
Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.
Popai and Gfk review the status of retailers in the shopper marketing space.
Peter Firth demystifies shopper insights and identifies four steps to understanding this information.
In the second part of the industry survey findings series, Popai and GfK review the status of brand manufacturers in the shopper marketing space.