Latest Shopper Marketing News - Inside FMCG

Shopper marketing: What’s happening in digital?

Popai and GfK review the usage of digital tools in shopper marketing.

Shopper marketing: What’s being activated in market?

Popai and GfK review the shopper marketing activations making it to market.

Popai pursues merger

Popai board agree to merger talks with trade association.

Aussie marketers win at global awards

Four Australian shopper marketing campaigns awarded top honours.

Shopper marketing: The agency overview

Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.

Shopper marketing: The retailer overview

Popai and Gfk review the status of retailers in the shopper marketing space.

Get inside their heads

Peter Firth demystifies shopper insights and identifies four steps to understanding this information.

Shopper marketing: The brand manufacturer overview

In the second part of the industry survey findings series, Popai and GfK review the status of brand manufacturers in the shopper marketing space.

Shopper marketing: where are we now?

In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.

Six retail models that will redefine shopping

TNS identifies six retail models that will redefine shopping over the next decade.

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