Latest Shopper Marketing News - Inside FMCG

Woolworths’ Disney Words to kick off this week

The supermarket has partnered with Walt Disney on a word play game featuring Cinderella, Mickey Mouse and more.

King of the collectables: Why Disney Words will out play Coles’ Stikeez

OPINION: Five reasons why Disney Words will trump Coles’ Stikeez.

Uncle Tobys puts new twist on 80s classic to launch breakfast bakes

The new campaign will spark memories for many Aussies.

LDD’s Complete Dairy partners with St Kilda Football Club

One glass of the high protein milk contains 15g of whole protein.

Woolworths celebrates 60 years of Mr Squiggle with collector coins

Four $2 coin designs hit registers over the coming weeks.

Chobani’s culture of innovation

MD Peter Meek shares how the company takes a resourceful approach to new ideas.

Robern Menz rebrands chocolate honeycomb

Australia’s biggest-selling bagged choc honeycomb brand gets a refresh.

Guinness puts its unique twist on responsible drinking

Guinness Clear will have a heavy presence during the Six Nations rugby tournament.

Burt’s Bees launches campaign to save the honey bee

Bees contribute $14.2 billion annually to the Australian economy but the population is in dramatic decline.

Kellogg’s invites Aussies to share their perfect bowl in latest campaign

The new campaign features 10 groups of families and friends debating the perfect breakfast bowl.

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