Latest Shopper Marketing News - Inside FMCG

Coles’ Stikeez reach bids over $6,000

The supermarket giant held a swap day at 41 stores over the weekend ahead of campaign’s close.

Poll: What’s your take on collectables campaigns?

A great way to get consumers through the door or a wasteful exercise?

Woolworths creates healthy eating hub with Jamie Oliver

The chef’s favourite recipes and tips will be available in-store and through an online hub.

Woolworths’ Disney Words to kick off this week

The supermarket has partnered with Walt Disney on a word play game featuring Cinderella, Mickey Mouse and more.

King of the collectables: Why Disney Words will out play Coles’ Stikeez

OPINION: Five reasons why Disney Words will trump Coles’ Stikeez.

Uncle Tobys puts new twist on 80s classic to launch breakfast bakes

The new campaign will spark memories for many Aussies.

LDD’s Complete Dairy partners with St Kilda Football Club

One glass of the high protein milk contains 15g of whole protein.

Woolworths celebrates 60 years of Mr Squiggle with collector coins

Four $2 coin designs hit registers over the coming weeks.

Chobani’s culture of innovation

MD Peter Meek shares how the company takes a resourceful approach to new ideas.

Robern Menz rebrands chocolate honeycomb

Australia’s biggest-selling bagged choc honeycomb brand gets a refresh.

Latest Poll

NSW businesses: Do you expect the bushfire crisis and smoke haze to impact Christmas trading?