Latest Shopper Marketing News - Inside FMCG

Gillette tackles toxic masculinity in new ad campaign

The company is using its global brand power to encourage men to be their best.

Woolworths staff bring some festive cheer with Christmas promo

Staff have been gifting shoppers with everything from candy canes to Christmas meat.

Rewarding your shopping loyalty with points

Rewards programs encourage you to patronize certain businesses, but some question how well they work.

TOM Organic strips advertising back to basics

The striking campaign is displayed in high traffic areas of Melbourne, Sydney and Brisbane.

Closing the m-commerce gap with mobile-ready images

SPONSORED: Limited screen real estate poses a number of challenges to brands.

More UK shoppers considering meat-free alternatives this Christmas

Younger shoppers in particular are planning on experimenting with vegan and vegetarian recipes.

Woolworths to get customers shopping early with rewards boost

The supermarket giant gears up for festive season with estimated 14,000 extra team members.

Kellogg’s to introduce “traffic light” labelling in UK and Ireland

The cereal giant will better communicate how much salt, sugar and fat the foods contain.

Black Friday shoppers neglect small businesses

Compared to an average week there was no change in sales of speciality food and drink.

Coca-Cola kicks off Christmas campaign tour

Exclusive to Australia, the truck tour will feature a nationwide Secret Santa.

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