Latest Shopper Marketing News - Inside FMCG

More UK shoppers considering meat-free alternatives this Christmas

Younger shoppers in particular are planning on experimenting with vegan and vegetarian recipes.

Woolworths to get customers shopping early with rewards boost

The supermarket giant gears up for festive season with estimated 14,000 extra team members.

Kellogg’s to introduce “traffic light” labelling in UK and Ireland

The cereal giant will better communicate how much salt, sugar and fat the foods contain.

Black Friday shoppers neglect small businesses

Compared to an average week there was no change in sales of speciality food and drink.

Coca-Cola kicks off Christmas campaign tour

Exclusive to Australia, the truck tour will feature a nationwide Secret Santa.

Corona trials plastic-free six pack rings

The rings are made from plant-based biodegradable fibers and compostable materials.

Coles Little Shop makes Christmas comeback

Supermarket giant confirms the return of popular promotion.

Woolworths expands Rewards options to Big W

Members can now redeem points at more than 2,500 stores across the Woolworths Group.

Arnott’s pulls at the heartstrings with latest campaign

“Open Something Real” brings people together to share real life connections.

Traders and the lost art

Supercharge your brand by rediscovering the lost science of FMCG marketing.

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