Latest Shopper Marketing News - Inside FMCG

Kellogg’s to introduce “traffic light” labelling in UK and Ireland

The cereal giant will better communicate how much salt, sugar and fat the foods contain.

Black Friday shoppers neglect small businesses

Compared to an average week there was no change in sales of speciality food and drink.

Coca-Cola kicks off Christmas campaign tour

Exclusive to Australia, the truck tour will feature a nationwide Secret Santa.

Corona trials plastic-free six pack rings

The rings are made from plant-based biodegradable fibers and compostable materials.

Coles Little Shop makes Christmas comeback

Supermarket giant confirms the return of popular promotion.

Woolworths expands Rewards options to Big W

Members can now redeem points at more than 2,500 stores across the Woolworths Group.

Arnott’s pulls at the heartstrings with latest campaign

“Open Something Real” brings people together to share real life connections.

Traders and the lost art

Supercharge your brand by rediscovering the lost science of FMCG marketing.

CEO appointed for flybuys

John Merakovsky selected for the newly-created role as Coles lists on the ASX.

Big manufacturers dominate FMCG innovation

Mars, CCA, P&G, Carlton and Mondelēz accounted for a quarter of pacesetter brands.

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