Latest Shopper Marketing News - Inside FMCG

CEO appointed for flybuys

John Merakovsky selected for the newly-created role as Coles lists on the ASX.

Big manufacturers dominate FMCG innovation

Mars, CCA, P&G, Carlton and Mondelēz accounted for a quarter of pacesetter brands.

Top 3 tips for packaging perfection

SPONSORED: Common mistakes that are easily avoidable.

Blurred lines as plant-based burgers come to the meat section

The Beyond Burger “bleeds” when cooked and is best served medium-rare.

Retailers should consider beauty and booze advent calendars

Consumers willing to spend more on non-chocolate Christmas calendars.

Healthy products come out on top at POY awards

Coles, Metcash and Aldi among the top winners.

Flybuys acquires rewards technology

Technology allows advertisers to access lock screen on customers’ phones.

CCA partners with three Aussie scale-ups

The businesses have “ready-to-go ideas” to improve efficiency and experiences in the Australian market.

Woolworths “adds a little magic” with Christmas collectables

Supermarket giant introduces 12 cardboard characters that shoppers can build themselves.

Iceland’s banned Christmas advert goes viral

Through the power of social media the ad has already had in excess of three million views.

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