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Data & analytics

Data & analytics Archives

How real-time data is guiding FMCG marketers amid COVID-19

Marketing managers facing uncharted territory are turning to AI to accurately predict the future needs and wants of cons...

Coles doubles down on data with launch of Coles Synergy

The supermarket giant has partnered with analytics provider IRI to launch Coles Synergy.

Woolies-backed meal kit company hires data-driven marketer

Kate Whitney joins Marley Spoon from Pernod Ricard in the US.

Retail data: Unavoidable cost or investment opportunity?

SPONSORED: The retail data market in Australia is currently going through some major changes, reflective of the global t...

‘Naturalness’ a key factor in driving purchases, Globaldata finds

Consumers in APAC are highly ingredient-aware and are basing their purchasing decisions around this.

ACCC calls for improved data protection in loyalty schemes

Consumers generally unaware that some supermarkets continue to track data despite loyalty card not being presented, ACCC...

Keeping shoppers happy with loyalty data

SPONSORED: Understanding the behaviours behind your most valuable shoppers becomes a simple task with loyalty data.

Groceries lack resources to monetise data – dunnhumby finds

Australian retailers struggle to use data to develop strategies to drive growth.

Harmonising data to make it sing

SPONSORED: IRI uses point-of-sale and Shopper Panel data to provide clients with a well-rounded view of attitudes and be...

The new goal of big data and technology: Be faster than the speed of change

SPONSORED: ML and AI have vast potential to move FMCG and retail forward by automating the generation of insights and ul...

The best of both worlds – panel and shopper loyalty data

SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were dri...

Woolworths’ Cartology unveils plans for ‘data-led connections’

Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.

Woolworths trials data barcodes

Woolworths to stamp new 2D barcodes in August.

The data driven future of FMCG – why there’s no good reason to have anonymous customers

Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland's expansion in Australia.

Turning data into information in the age of IoT

How technology has changed the marketing landscape at home and in groceries.

No points for brand loyalty: the data-driven future for Australian retailers

OPINION: Loyalty programs need to better reflect customers’ needs at all points of the shopping journey.

Drakes Supermarkets integrating data analytics into state-of-the-art warehouse

Warehouse on track for 2019 launch, says Drakes CFO.

What are tech companies doing about ethical use of data?

Ongoing data breaches have raised concerns about who owns our data and how it is being used.

Bondi Blue Vodka amps up data management

Sydney beverage company adopts cloud system to manage on-the-go reporting.

Woolworths looks to ‘gift’ of first party data

Supermarket retailer looks to cross-channel, cross-device approach.