Data & analytics
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‘Naturalness’ a key factor in driving purchases, Globaldata finds
Consumers in APAC are highly ingredient-aware and are basing their purchasing decisions around this.
ACCC calls for improved data protection in loyalty schemes
Consumers generally unaware that some supermarkets continue to track data despite loyalty card not being presented, ACCC...
Keeping shoppers happy with loyalty data
SPONSORED: Understanding the behaviours behind your most valuable shoppers becomes a simple task with loyalty data.
Groceries lack resources to monetise data – dunnhumby finds
Australian retailers struggle to use data to develop strategies to drive growth.
Harmonising data to make it sing
SPONSORED: IRI uses point-of-sale and Shopper Panel data to provide clients with a well-rounded view of attitudes and be...
The new goal of big data and technology: Be faster than the speed of change
SPONSORED: ML and AI have vast potential to move FMCG and retail forward by automating the generation of insights and ul...
The best of both worlds – panel and shopper loyalty data
SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were dri...
Woolworths’ Cartology unveils plans for ‘data-led connections’
Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.
The data driven future of FMCG – why there’s no good reason to have anonymous customers
Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland's expansion in Australia.
Turning data into information in the age of IoT
How technology has changed the marketing landscape at home and in groceries.
No points for brand loyalty: the data-driven future for Australian retailers
OPINION: Loyalty programs need to better reflect customers’ needs at all points of the shopping journey.
Drakes Supermarkets integrating data analytics into state-of-the-art warehouse
Warehouse on track for 2019 launch, says Drakes CFO.
What are tech companies doing about ethical use of data?
Ongoing data breaches have raised concerns about who owns our data and how it is being used.
Bondi Blue Vodka amps up data management
Sydney beverage company adopts cloud system to manage on-the-go reporting.
Woolworths looks to ‘gift’ of first party data
Supermarket retailer looks to cross-channel, cross-device approach.
Use data to understand your shopper
Data enables brands and retailers to excite customers into participating in promotional activites.
Game-changing analytics trends for 2016
Five key trends in analytics from Retail Customer Excellence Awards judge, Ian Tho.
Sponsored content: Top reasons to move to big data
Why companies should consider implementing data analytics technology.
Australia’s increasing snack habits
Consumer research uncovers new opportunities for vegetable industry to capitalise on trend.