Amidst market inflation, manufacturers are deploying emerging technologies to transform customer engagement across both B2B and B2C channels.

This report, stemming from our Adobe-sponsored masterclasses, delves into current FMCG industry trends.

Learn about the latest trends in the FMCG industry, and how leveraging technology improve trading efficiency, enhance customer engagement, and elevate brand experiences for both business partners and consumers.

Explore the impact of inflation, the adoption of direct-to-consumer channels, the demand for personalised digital experiences, and the role of AI in commerce.

Download the report to discover how digital technology is redefining the FMCG industry.