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Coca Cola

Coca Cola Archives

Government defends beverage giants

SodaStream boss says Gov has 'lost the plot' over Coke decision.

ALDI emerges as cheapest supermarket in Australia

CHOICE survey reveals the most expensive grocery.

Coke launches Fuze Tea summer campaign

Latest summer campaign targets women aged 30-49.

Fizzy drinks losing their sparkle

Non-carbonated drinks are a rising force in the beverage industry.

Glaceau smartwater launches summer campaign

Coca-Cola announces the details of its latest multi-million dollar campaign.

Black Box to put products in homes

New Zealand disruptor brings free trial approach to Australia.

Sprite launches #needasprite campaign

Coca Cola teams up with Google for latest marketing initiative.

Coke reveals new summer ‘Smash the Sweat’ campaign

Limited edition packs tap into Aussies' love for sport.

Coke unveils new Cascade adult sparkling range

Coca-Cola expands its sparkling beverage range.

It’s all about feelings

As shoppers use technology to share inspiration and aspiration, the challenge has been set for FMCG marketing.

Coca-Cola launches ‘right amount for you’ campaign

Coca-Cola encourages Australians to decide the ‘right amount’ of softdrink to consume.

Sharing generates caring

Co-created brand experiences are the new black – or red.

Bonding with the brand

Technology is powering ‘hyper-real’ experiences that inspire shoppers to get involved.

Coke sign auctioned off for charity

The iconic Kings Cross Coke sign will go under the hammer in September.

RMIT launches food research centre

RMIT launches new centre to boost Victoria food processing industry.

Coca-Cola share price tops expectations

Coca-Cola posts profit for the second quarter of 2016.

Coca-Cola launches Olympic Games campaign

Coca-Cola launches Olympic Games campaign.

Powerade launches Olympic Games campaign

Australian Olympian and 2015 NBA champion Andrew Bogut is Powerade ambassador.

Amazon launches UK fresh food deliveries

Online retail giant Amazon's latest push into the grocery market.

Local brands command global FMCG shopper choices

Particularly strong in the food and beverage categories, local brands dominate choices.