Free Subscription

  • Access daily briefings and unlimited news articles

Premium

From $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

consumer strategy

consumer strategy Archives

Two reports reveal ways to drive discretionary spend in a cost-of-living crisis

How consumers’ diminished purchase power is forcing brands and retailers to adjust their marketing strategies.