customer loyalty
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Can Wesfarmers’ OnePass succeed where other membership programs failed?
OnePass signifies a large opportunity for the business – one that encourages customers to shop across its entire slate o...
Australians’ use of loyalty programs tested during pandemic
Covid-19 tested many parts of the way Australians interact with the retail industry, and their commitment to loyalty pro...
The data driven future of FMCG – why there’s no good reason to have anonymous customers
Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland's expansion in Australia.
Customer loyalty in a pricing war
Jason Dooris on why customer loyalty still matters in competitive markets.