grocery Archives - Inside FMCG
Supermarket giants shift focus from increasing market shares to boosting profit margins.
Nielsen Pacific MD says the money saved could be invested in further research, development and marketing to meet shoppers’ needs.
Online and discounters will see the largest growth in the market.
New research examines the influence of unit price on brand swapping.
It has been suggested that uncertainty around elections causes shoppers to curtail their spending.
Identifying key conversion points on the path to purchase is essential for brands.
Ethnic households spend over $45 more on fruit and veg compared with non-ethnic counterparts.
At a national grocery level, private label growth is over four times that of total branded products.
The supermarket aims to introduce the low sensory shopping experience to every eligible store by 2023.
Customers can order the vehicle direct to their doorstep and enjoy a checkout-free shopping experience.