grocery Archives - Inside FMCG
Fresher and healthier alternatives to everyday products are experiencing strong growth with more and more shoppers gravitating toward individualised products.
Supermarket giants shift focus from increasing market shares to boosting profit margins.
Nielsen Pacific MD says the money saved could be invested in further research, development and marketing to meet shoppers’ needs.
Online and discounters will see the largest growth in the market.
New research examines the influence of unit price on brand swapping.
It has been suggested that uncertainty around elections causes shoppers to curtail their spending.
Identifying key conversion points on the path to purchase is essential for brands.
Ethnic households spend over $45 more on fruit and veg compared with non-ethnic counterparts.
At a national grocery level, private label growth is over four times that of total branded products.
The supermarket aims to introduce the low sensory shopping experience to every eligible store by 2023.