loyalty program Archives - Inside FMCG

Woolworths bolsters Cartology team as Rewards app boosts digital connection with shoppers

Media business announces four senior appointments, while data collection takes another step forward with launch of Rewards app.

How supermarkets are winning hearts and minds

OPINION: It could be said that prior to coronavirus, there wasn’t a lot of love or loyalty for Australia’s major supermarkets. Now that seems to be changing.

Coles launches reusable container promotion

Supermarket giant encouraging customers to reduce food and plastic waste at home.

Alibaba launches paid membership program

Alibaba loyalty members who have 1000 points or more can choose to become a VIP member.

Woolies’ loyalty program offers glimpse into the future

Gary Mortimer weighs in on Woolworths’ strategy to move away from a points-based loyalty program.

Velocity lands at BP

Velocity loyalty program to be rolled out to more than 1000 BP stores following new partnership deal.