loyalty programs Archives - Inside FMCG

The data driven future of FMCG – why there’s no good reason to have anonymous customers

Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland’s expansion in Australia.

No points for brand loyalty: the data-driven future for Australian retailers

OPINION: Loyalty programs need to better reflect customers’ needs at all points of the shopping journey.

Rewarding your shopping loyalty with points

Rewards programs encourage you to patronize certain businesses, but some question how well they work.

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