loyalty schemes Archives - Inside FMCG

ACCC calls for improved data protection in loyalty schemes

Consumers generally unaware that some supermarkets continue to track data despite loyalty card not being presented, ACCC report finds.

The data driven future of FMCG – why there’s no good reason to have anonymous customers

Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland’s expansion in Australia.

Why there’s no such thing as a free coffee – even at high-end supermarkets

Brands need to build trust.

What’s the future of loyalty schemes?

Australia has a long way to go in the loyalty scheme stakes.