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marketing Archives

Temporary, contractual roles rise in Australia

Hays research shows companies hire more contractual employees.

What skills are needed in the FMCG sector?

Improving skills may boost salary and longevity in companies.

POPAI ANZ, GfK conduct Shopper & Retail Marketing survey 2017

Organisations revisit study after three years.

Just Wines raises $6 million for marketing, tech upgrades

Online wine company to use funding for personalised shopping experience and AI.

Sponsored: Is your marketing department art smart?

Save time and money by increasing artwork production and management efficiencies.

Exclusive FMCG jobs market update – April

Positive outlook despite increase in unemployment rate.

Black Box to put products in homes

New Zealand disruptor brings free trial approach to Australia.

Your final sales pitch

Design and packaging can influence shopper decisions at the shelf.

FMCG jobs market update – November

There are some great opportunities for those open to a move this side of Christmas.

Brands needs to develop phone smarts

Mobile marketing tactics can help shape the consumer/shopper journey.

PART 6: The secret to successful packaging design

Know the real worth of your product.

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

Digital transformation in FMCG ‘slow’

The pace of digital transformation isn't matching the speed of customer demand.

Sharing generates caring

Co-created brand experiences are the new black – or red.

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

Exclusive FMCG jobs market update – October

Senior marketing jobs are hot right now.

The secret to successful packaging design

To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.

Being in the moment

Technology is the great enabler for brand marketers.