marketing Archives - Page 3 of 11 - Inside FMCG

marketing Archives - Page 3 of 11 - Inside FMCG

Just Wines raises $6 million for marketing, tech upgrades

Online wine company to use funding for personalised shopping experience and AI.

Sponsored: Is your marketing department art smart?

Save time and money by increasing artwork production and management efficiencies.

Exclusive FMCG jobs market update – April

Positive outlook despite increase in unemployment rate.

Black Box to put products in homes

New Zealand disruptor brings free trial approach to Australia.

Your final sales pitch

Design and packaging can influence shopper decisions at the shelf.

FMCG jobs market update – November

There are some great opportunities for those open to a move this side of Christmas.

Brands needs to develop phone smarts

Mobile marketing tactics can help shape the consumer/shopper journey.

PART 6: The secret to successful packaging design

Know the real worth of your product.

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.