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marketing Archives

Rosella turns 120

Iconic Aussie brand launches star-studded campaign to mark anniversary.

Woolies gears up for Christmas

Supermarket giant unveils campaign for the festive season.

Grain labelling undergoes overhaul

Industry body calls on manufacturers to implement new updates.

Taylors Wines’ temp technology

Aussie wine company debuts integrated temperature sensors across beverage portfolio.

Absolut Botanik goes mobile

Vodka company uses mobile marketing platform as part of launch campaign.

Branding key upon TPP signing: Australian Made

Australian Made urges businesses to boost local branding to leverage new export opportunities.

Lynx introduces new body spray

Fragrance and grooming brand releases new addition to Lynx Black range.

Brownes Natural Yoghurt undergoes redesign

WA-based dairy manufacturer relaunches range of yoghurts.

Coca-Cola launches campaign

Beverage company introduces new campaign as it gears up for summer season.

Madrid blocks Coca-Cola ad

Move comes as beverage company plans to dismiss 1200 Spanish workers.

Science and experience key to successful promotions

Alicia Beachley on the factors that contribute to the success and failure of promotions, and how to get it right.

Kleenex Cottonelle wins accolade

Brand receives award for commercial campaign supported by WWF Australia.

Fitness first for Poise

Poise partners with Woolworths and Fitness First as part of new marketing campaign.

Priceline pairs with Thunderbirds

Priceline sponsors Adelaide netball team as part of commitment to invest in female sport.

Location, location, location

Mike Cassidy on why location is just as important with shoppers as it is with property.

A taste for new things

Australian consumers more sceptical than global counterparts to try new products.

Unilever and UNICEF unite

Consumer goods company pairs with UN program in campaign to combat sanitation crisis.

oOh spices up Old El Paso campaign

oOh! Edge creates largest ever network of Mexican pop up taquerias to showcase new Old El Paso Restaurante range.

McCain does it again

McCain Foods launches marketing campaign supporting new range of healthy meals.

Cadbury takes centre stage

Cadbury speaks to Inside FMCG on its future sponsorship strategy following partnership with The Voice.