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marketing Archives

Eye catching displays

Zee Ayad on his latest project that uses an innovative way to attract the eye of a passerby.

McCain pushes new products

Latest McCain advertising campaign supports Ultra Thin Crust Pizzas and new Roast Potatoes and Pizza Toasties.

Maggi serves up marketing first in NZ

Maggi promotes new range with advertising panels that dispense discount coupons.

Kellogg’s teams with Masterchef duo

Kellogg's teams up with former Masterchef contestants to demonstrate healthy breakfast recipes inspired by its cereals.

Batiste signs celebrity for new campaign

Dry shampoo brand signs British singer as global ambassador and face of 2015/16 campaign.

How To Drink Properly wins second award

DrinkWise's social marketing campaign claims second international accolade.

Clean Seas appoints GM

Clean Seas Tuna recruits former Unilever executive to newly created role of GM - global sales and marketing.

Coke brings new brand to Life

Coca-Cola unveils television commercial for newly launched Coke Life.

Lynx shifts brand direction

Lynx launches campaign for grooming suite as part of new brand approach.

IGA launches Easter campaign

IGA encourages locals to enjoy Easter with integrated campaign.

Big Product Pitch Awards winner named

Australian hand sanitiser brand wins first of its kind product pitch award.

EasiYo promotes new product push

EasiYo launches new yogurt maker and TV campaign as it eyes larger scoop of Australian market.

Kraft Nuts returns to TV

Kraft Nuts airs first television commercial in five years as part of new integrated advertising campaign.

Dan Murphy’s promotes price change

New marketing campaign takes behind the scenes look at Dan Murphy's price change team.

Lipton cools down shoppers

In centre advertising campaign sprays shoppers with water mist.

Nominations open for Minister For Thirst

Thirsty Camel launches integrated campaign searching for a Minister for Thirst.

Sprite campaign to launch in Melbourne

Coca-Cola to hold Sprite Showers activation in Melbourne this week after unexpectedly cancelling Sydney event.

XXXX takes over Bottlemart

Bottlemart becomes first major retailer to rebrand with well known consumer brand.

Birds Eye’s fresh take on frozen range

Birds Eye releases new advertising campaign for premium frozen fish range.

Nutri-Grain targets teens

Nutri-Grain ditches iconic Iron Man Food tagline in new marketing campaign.