Nielsen Archives - Page 3 of 4 - Inside FMCG
Young families are leading the charge.
Fast food giant and Australian start-up create Next Gen.
Unique flavours lure those with sweet tooth.
Grocery e-commerce, while still small, represents a major opportunity for retailers.
There’s a clear gap in the market for brands as consumers demand more ‘natural’ products.
Australian consumers actively make dietary choices to help prevent conditions like obesity, diabetes.
Sweet potato sales skyrocket in Australia.
Only 48 out of 10770 product launches in Australia in 2014 were considered ‘breakthrough innovations’.
Speakers at the Future Leaders Forum encourage FMCG brands to innovate the boring.
Australian consumers more sceptical than global counterparts to try new products.