packaging
Followpackaging Archives
What skills are needed in the FMCG sector?
Improving skills may boost salary and longevity in companies.
CHOICE launches campaign against latest product industry proposal
Consumer group against removal of product weight on packaging.
Honest to Goodness doubles down on sustainability
This online retailer just switched its warehouse to 100 per cent renewable energy.
Carrie Bickmore wins Twinings Design Challenge
Bickmore beats Emma Freedman, Samantha Harris and Nicole Kidman.
Sponsored: Is your marketing department art smart?
Save time and money by increasing artwork production and management efficiencies.
Junk food packaging hijacks the same brain processes as drug and alcohol addiction
Packaging design influences consumers' food choices.
Unilever commits to 100% recyclable plastics by 2025
Global FMCG giant discusses its sustainable living plan.
PART 5: The secret to successful packaging design
How do you demonstrate value for money on a retail shelf without a discount sticker?
The secret to successful packaging design – PART 4
To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.
The secret to successful packaging design – PART 3
Irresistibility is impossible to refuse.
The secret to successful packaging design – PART 2
Clarity is the core element of all marketing communications.
The secret to successful packaging design
To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.
TWE counts calories
Treasury Wine Estates to provide calorie information across wine portfolio.
Digital packaging becomes reality
Australian-owned packaging company develops new technology for future supermarket shopping.
