packaging Archives - Page 5 of 6 - Inside FMCG

Honest to Goodness doubles down on sustainability

This online retailer just switched its warehouse to 100 per cent renewable energy.

Carrie Bickmore wins Twinings Design Challenge

Bickmore beats Emma Freedman, Samantha Harris and Nicole Kidman.

Sponsored: Is your marketing department art smart?

Save time and money by increasing artwork production and management efficiencies.

Junk food packaging hijacks the same brain processes as drug and alcohol addiction

Packaging design influences consumers’ food choices.

Unilever commits to 100% recyclable plastics by 2025

Global FMCG giant discusses its sustainable living plan.

Your final sales pitch

Design and packaging can influence shopper decisions at the shelf.

PART 6: The secret to successful packaging design

Know the real worth of your product.

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.