shoppers Archives - Inside FMCG

Aussies will pay more for sustainable products

Three quarters of grocery shoppers rank ethical brand behaviour among their top three priorities when shopping.

Shoppers’ movements might come down to fears of caves and the ‘butt brush’

Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements aren’t so easily directed.

How to avoid copycats and private labels from killing your brand

It’s important to make a clear point of difference.

The economics of self-service checkouts

Supermarkets increase usage of technology to reduce costs and increase service efficiency.

ALDI’s “Good Different” campaign

Supermarket giant reveals plan that differs from competitors.

Chinese consumers shop online from Aus, NZ

Australian baby food is popular amongst Chinese buyers.

Bucking the Big Brother concept

In ways Orwell could never imagine, the smartphone has brought about a people-powered revolution.

Supermarkets’ unhealthy influence

How consumers get sucked in by junk food specials.

Groceries go gangbusters

Aussies expected to spend up to $19 billion on groceries this Christmas.

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