social Archives - Inside FMCG

The secret to winning at social for FMCG marketers

Social doesn’t have to be ‘hard basket’ – it can be a cost-effective way to get consumers to add your products into their baskets.

Poll: Should brands speak out on social issues?

When it comes to social and political issues, is it best to speak up or stay silent?

Latest Poll

Is it OK for retail staff to bend the rules to help customers?
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