Victoria Bitter Archives - Inside FMCG

This week in FMCG

This week’s top headlines.

VB partners with over 1000 pubs on Australia Day weekend fundraiser

CUB is hoping to raise more than $750,000 for bushfire relief through sales of VB.

Victoria Bitter to brew using solar power

From next year VB will be brewed using solar electricity.

This week in FMCG

Take a look back at what happened in the industry this week.

VB brews a cuppa for cricket fans

VB has created its own unique tea blend that smells and tastes like the classic beer.

ACCC to review Carlton takeover

Asahi’s $16 billion takeover of Carlton & United Breweries would see the Japanese beverage giant control half the Australian beer market.

AB InBev takes 4 Pines Brewery under its wing

Liquor giant finalises new deal.

Beer trends among Aussies

Roy Morgan reveals top beer brands among Aussies.