Victoria Bitter
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Breweries back Covid-vaccination campaign with reimagined ad and free beer
Classic ad remade to promote Jabs, while Lion's Furphy shouts free drinks when bars reopen.
Linfox launches electric-truck deliveries with beer the first cargo
Linfox has added its first all-electric Volvo delivery truck to its fleet and partnered with VB to deliver beer to retai...
Victoria Bitter teams with perfumers to launch Thirst, a scent for men
Victoria Bitter beer has teamed with Australian perfumers to launch a scent for men called 'Thirst. A scent by VB'.
VB creates woolly jumpers for Christmas in July
Beer giant will release 500 Christmas jumpers at its online store to bring some festive cheer during a difficult year.
VB partners with over 1000 pubs on Australia Day weekend fundraiser
CUB is hoping to raise more than $750,000 for bushfire relief through sales of VB.
Victoria Bitter to brew using solar power
From next year VB will be brewed using solar electricity.
VB brews a cuppa for cricket fans
VB has created its own unique tea blend that smells and tastes like the classic beer.
ACCC to review Carlton takeover
Asahi's $16 billion takeover of Carlton & United Breweries would see the Japanese beverage giant control half the Austra...
