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Victoria Bitter

Victoria Bitter Archives

Breweries back Covid-vaccination campaign with reimagined ad and free beer

Classic ad remade to promote Jabs, while Lion's Furphy shouts free drinks when bars reopen.

Linfox launches electric-truck deliveries with beer the first cargo

Linfox has added its first all-electric Volvo delivery truck to its fleet and partnered with VB to deliver beer to retai...

Victoria Bitter teams with perfumers to launch Thirst, a scent for men

Victoria Bitter beer has teamed with Australian perfumers to launch a scent for men called 'Thirst. A scent by VB'.

VB creates woolly jumpers for Christmas in July

Beer giant will release 500 Christmas jumpers at its online store to bring some festive cheer during a difficult year.

This week in FMCG

This week's top headlines.

VB partners with over 1000 pubs on Australia Day weekend fundraiser

CUB is hoping to raise more than $750,000 for bushfire relief through sales of VB.

Victoria Bitter to brew using solar power

From next year VB will be brewed using solar electricity.

This week in FMCG

Take a look back at what happened in the industry this week.

VB brews a cuppa for cricket fans

VB has created its own unique tea blend that smells and tastes like the classic beer.

ACCC to review Carlton takeover

Asahi's $16 billion takeover of Carlton & United Breweries would see the Japanese beverage giant control half the Austra...

AB InBev takes 4 Pines Brewery under its wing

Liquor giant finalises new deal.

Beer trends among Aussies

Roy Morgan reveals top beer brands among Aussies.