After a whopping year for e-commerce growth, brands are investing heavily in improving or embracing digital shopping. Most start-up companies are now bypassing traditional retail channels in favour of their own e-commerce offer, but even big FMCG brands, like PepsiCo in the US, are exploring the power of a direct-to-consumer platform. Here, David McLean, Hubbed founder and CEO, shares his top five e-commerce tips for FMCG brands this year. Offer multiple delivery options. This will s
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