Beverages
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Waterdrop introduces functional hydration cubes at 7-Eleven
Vienna-based hydration brand Waterdrop has expanded its functional beverage line across 7-Eleven nationwide with two new flavours.
The rollout features three-pack units of two product lines: Berry Recharge ...
Beverages Archives
Matso’s adds Rasp Pine Crush flavour to its RTD lineup
Matso’s Vodka Rasp Pine Crush is distributed nationwide in 330ml four-packs with an RRP of $25.
Maximus adds pink lemonade flavour to its sports drink lineup
The rollout aims to meet consumer preference for familiar flavour profiles within the sports hydration category.
India wanted red flags on chip packets and soda. Big Food fought back
Global food giants face scrutiny as India backs away from tougher front-of-pack nutrition warnings.
Asahi shifts all soft drink plastic bottles to fully recycled material
The change applies to the company's full line of soft drinks, including established market brands such as Schweppes, Sol...
McDonald’s partners with Red Bull to launch first-ever energy drink
The expansion follows an initial trial period in select regional test markets and builds upon the chain's existing line ...
7Up undergoes first major profile refresh after 15 years
The brand is reformulating its soda to put lime at the forefront, creating a ‘lime-forward’ profile to appeal to younger...
Tanica looks to raise capital for RTD expansion
The new raise will fund Tanica's marketing and production expansion, as well as its RTD rollout ahead of summer.
Coca-Cola Europacific Partners secures linehaul transport deal with Visy
Under Visy's national fleet network, CCEP will benefit from reliable capacity, operational flexibility, and access to mo...
Treasury Wine Estates takes $558m hit on US supply chain
The company believes that it will return to growth by the 2028 financial year.
Cascade Brewery launches mid-strength beer
The product launch follows the company's recent investments into restoring the infrastructure of its historic production...
Casella expands portfolio with two new partnerships
The agreements will see CFB push beyond its wine base and diversify its categories to meet the evolving consumer trends.
Noon accelerates US expansion with Target debut
The launch follows the close of a US$2.5 million seed funding round.
Former coconut water firm CEO Tim Xenos resentenced in court
Xenos’ all-grounds appeal was accepted on one count by the court on April 24 of this year.
Lamb’s rum brand sold in strategic deal
The deal will simplify its parent Corby’s portfolio, allowing it to focus resources on priority growth categories.
‘Quality’ growth at Heineken after 3000 jobs axed
New CEO Rafa Oliveira is set to start in October.
