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Australian Made secures ambassador for May campaign
Australian Made has appointed Andy Lee as ambassador for Australian Made Week, scheduled for May 18 to May 24.
The comedian, children’s book author, and one-half of Hamish & Andy will lead a campaign en...
Marketing Archives
Mars Petcare cleared over Pedigree dogfood ad after consumer complaint
The panel considered that the ad did not breach the AANA Code of Ethics.
Mutti ‘decodes’ canned tomato category with redesign
The initiative addresses a common lack of shopper confidence in selecting the tomato variety best suited to different cu...
Nespresso taps Dua Lipa as brand ambassador
Nespresso appears to be targeting a demographic that values lifestyle and cultural relevance.
Cult whisky gathering Maltstock heads to Tasmania
The three-day itinerary consists of educational sessions, field visits, and social activities.
Why Australia may ban infant formula advertising
Analysis of online formula ads targeting parents in Australia reveals how companies prey on parents’ anxiety.
Funday teams up with Barbie to launch berry gummies
Funday Barbie Berry Kisses will be available online and at Chemist Warehouse Woolworths, Ritchies and independent grocer...
OMG expands into matcha space after sealing supply deal
The five-year supply deal set the stage for a dual-brand platform targeting both premium and mass market segments.
F1 pressured by campaigners to bar tobacco company sponsorship
"By sponsoring F1 teams, tobacco companies are seeking to reach the same young people Formula One has worked hard to att...
How Sundae Body turned ‘beige’ body wash into a 3 million–unit powerhouse
Sundae Body has transformed an overlooked aisle into a joyful lifestyle brand, selling more than 3 million units while d...
‘A crack-up idea’: Meadow Fresh launches dairy herd fantasy game
The game allows participants to draft cows and score points using milking outputs and behavioural data collected from a ...
Absolut Vodka teams up with Tabasco to launch spicy flavour
The new vodka replicates the specific heat and flavour profile of the original red pepper sauce.
PopBox introduces Wicked-inspired popcorn range
The wicked popcorn is available nationwide across Coles, Woolworths and independent stores for RRP $4.
Aston Martin F1 team, Celsius launch global multi-year partnership
The two organisations also plan to host fitness-related activations and co-branded events.
Marvel and Oreo collaboration launches in the US
The cookies depict characters from The Avengers, Spider-Man, X-Men, and The Fantastic Four.
Nestlé teams up with Formula 1 to launch KitKat F1
“This KitKat Formula 1 chocolate car brings the ‘Have a Break, have a KitKat’ message to F1 fans worldwide.”
