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Marketing

Marketing Archives

The three sides to the branding story

For start-ups, focusing on the “branding triangle” can build a path to long-term success in the marketplace.

The importance of digital marketing for FMCG brands

Digital marketing isn’t the new kid on the block anymore – so why has the FMCG sector been so slow to adapt?

How Alya Skin built its brand on Instagram

Alya Skin founders Manny Barbas and James Hachem share their tips on how to ramp up the social media love.

Woolworths donates $1 million to boost funding for food relief

The initial AU$500,000 commitment from Woolworths is slated for increasing the delivery of food hampers and pre-prepared...

Howler’s ‘Milo stout’ ban opens questions around product packaging

The brewery’s products are generally made to appear as other popular products, with some packaged after Instagram, Sprit...

Consumers being duped by plant-based proteins, meat industry says

Australia’s seafood, meat, and poultry industries call out “misleading” labelling of plant based proteins, after researc...

The right formula? Promotion of toddler milk comes into question

ACCC calls on government to consider promotion of toddler formula in review of MAIF Agreement.

Three interesting ways brands are using TikTok

From tapping into subcultures to letting employees take the reins, here's how retailers are gaining a foothold on the vi...

Leading milk tea brands plot Australian expansion

Chatime expects the market will consolidate to two to three key players including the brand.

Unlocking the winning formula for FMCG success in Out of Home

Every year Oohmedia works with hundreds of FMCG clients and brands, continually looking at ways to help brands drive awa...

Unilever picks a battle with Israel over Ben & Jerry’s West Bank pledge

Israel has warned consumer goods giant Unilever of "severe consequences" from a decision by subsidiary Ben & Jerry's to ...

Cheer – the cheese formerly known as Coon – hits shelves

The company said it aims to launch more products nationally over coming weeks.

Australian-first greengrocer scholarship recognises overlooked profession

Chadstone local Anthony Natoli is one of the recipients to receive the scholarship which allows him to complete Certific...

“Flawed from the outset”: Behind the downfall of David Jones Food

David Jones’ parent suggests a move towards concessions model and longlife products to save ailing food business.

Coles upskills marketing team with mini MBA course

Professor Mark Ritson will deliver a 12-week program for more than 160 Coles professionals in order to boost their exper...