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Marketing

Marketing Archives

McDonald’s revamps worldwide packaging designs

The packaging designs include the cool blue waves on the Filet-O-Fish clamshell to the golden melting cheese on the Quar...

Why a growing portfolio can negatively impact strategy and how to fix it

Streamlining a brand portfolio can be a challenge but it pays dividends.

Coles launches 90-minute click-and-collect to 400 stores nationwide

And, due to the speed, ‘Click&Collect Rapid’ customers will be able to shop an extended range.

Coca-Cola switches to 100-per-cent recycled plastic bottles in US

Coca-Cola Co will sell its popular sodas in bottles made from 100-per-cent recycled plastic material in the US, in a maj...

PepsiCo renames Aunt Jemima pancakes, syrup as Pearl Milling Company

New brand will start to arrive in market in June.
Image of disinfectants

Dettol seals global partnership with Airbnb

Dettol and Airbnb's new partnership rolls out Turnover Kits for hosts and Welcome Kits for guests.

Barilla creates Spotify playlists to help consumers cook pasta

The campaign features different genres of music, including pop, indie and hits covered by Italian artists.

Four design trends shaping food & drink packaging in 2021

When looking at the packaging design trends set to shape 2021, we’re seeing a clear theme.

Saputo unveils new brand name for its Coon cheese

Saputo said the change follows a “careful and diligent review.”

Pat and Stick’s Ice Cream gets retro look to stand out from imports

Overhaul includes simplified logo, all-new freezer graphics and product packaging.
Burger KIng range

Burger King revamps brand for first time in over 20 years

Logo, food packaging and restaurants get makeover.

Oak invites consumers to create new flavours

$10,000 prize awaits winning flavour-creator.

Lyre’s launches partnership with WW to bring low-carb cocktails to the masses

WW now offers non-alcoholic cocktail recipes using Lyre's products.

How to achieve profitability in online grocery retailing

Mark Burton of Dunnhumby writes about creating new revenue streams in grocery e-commerce.

EG says Ampol misled around Caltex branding rights, sues

Euro Garages is seeking damages due to Ampol's deceptive conduct, the business said.