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Marketing

Barilla creates Spotify playlists to help consumers cook pasta

Barilla creates Spotify playlists to help consumers cook pasta

Italian pasta producer Barilla has launched Spotify playlists to help people ensure their pasta perfectly cooked.  Featured in Designboom, the campaign, named “Playlist Timer”, features a series of eight co...
Four design trends shaping food & drink packaging in 2021
Saputo unveils new brand name for its Coon cheese
Pat and Stick’s Ice Cream gets retro look to stand out from imports
Burger King revamps brand for first time in over 20 years

Marketing Archives

Oak invites consumers to create new flavours

$10,000 prize awaits winning flavour-creator.

Lyre’s launches partnership with WW to bring low-carb cocktails to the masses

WW now offers non-alcoholic cocktail recipes using Lyre's products.

How to achieve profitability in online grocery retailing

Mark Burton of Dunnhumby writes about creating new revenue streams in grocery e-commerce.

EG says Ampol misled around Caltex branding rights, sues

Euro Garages is seeking damages due to Ampol's deceptive conduct, the business said.

Aussie slang options join names in new Share a Coke campaign

Coming to a. Coke bottle near you this summer: Bogan, Haylz, Diva and Shazza...

Questioning cancel culture: is there a better way to fight racism?

No branding practices are immune from being called out in the new era of consumer focus.

Costa Group consolidates mushroom brands under new Mush-Boom moniker

New brand features cartoon characters and promotes 'fun and quirky' style.

Pepsi home spa kit leaves you relaxed and smelling like… Pepsi

Skincare kit helps customers relax and refresh at home.

RFG is going to court over “unconscionable” conduct toward franchisees

The franchising group allegedly withheld critical profit and loss information and falsely represented certain stores as ...
Christmas trolley

Winning the battle of Christmas displays for jaded shoppers

Share of display, size and salience help cut through the clutter when supermarket shoppers are looking for Christmas ins...

KitKat launches Facebook Live shopping experience, Australia’s first

KitKat launches ‘Live from the Kitkat Chocolatory’, Australia’s first Facebook-live shopping experience.

Tiger celebrates 88 years of proving you can brew beer near the equator

Tiger turns 88 this year, proving a point to the world. ..

Coca-Cola takes hyper-local approach to summer ad campaign

Coke is going local in its new summer ad campaign.
Couple cooking at home

The consumer appetite in 2021

Cooking at home is a huge food trend in Australia.

Foster’s relaunch builds on nostalgia trend

The relaunch comes after sales of Melbourne Bitter and Reschs soared during the Covid-19 lockdowns.