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Barilla creates Spotify playlists to help consumers cook pasta
Italian pasta producer Barilla has launched Spotify playlists to help people ensure their pasta perfectly cooked.
Featured in Designboom, the campaign, named “Playlist Timer”, features a series of eight co...
Marketing Archives
Oak invites consumers to create new flavours
$10,000 prize awaits winning flavour-creator.
Lyre’s launches partnership with WW to bring low-carb cocktails to the masses
WW now offers non-alcoholic cocktail recipes using Lyre's products.
How to achieve profitability in online grocery retailing
Mark Burton of Dunnhumby writes about creating new revenue streams in grocery e-commerce.
EG says Ampol misled around Caltex branding rights, sues
Euro Garages is seeking damages due to Ampol's deceptive conduct, the business said.
Aussie slang options join names in new Share a Coke campaign
Coming to a. Coke bottle near you this summer: Bogan, Haylz, Diva and Shazza...
Questioning cancel culture: is there a better way to fight racism?
No branding practices are immune from being called out in the new era of consumer focus.
Costa Group consolidates mushroom brands under new Mush-Boom moniker
New brand features cartoon characters and promotes 'fun and quirky' style.
Pepsi home spa kit leaves you relaxed and smelling like… Pepsi
Skincare kit helps customers relax and refresh at home.
RFG is going to court over “unconscionable” conduct toward franchisees
The franchising group allegedly withheld critical profit and loss information and falsely represented certain stores as ...
Winning the battle of Christmas displays for jaded shoppers
Share of display, size and salience help cut through the clutter when supermarket shoppers are looking for Christmas ins...
KitKat launches Facebook Live shopping experience, Australia’s first
KitKat launches ‘Live from the Kitkat Chocolatory’, Australia’s first Facebook-live shopping experience.
Tiger celebrates 88 years of proving you can brew beer near the equator
Tiger turns 88 this year, proving a point to the world. ..
Coca-Cola takes hyper-local approach to summer ad campaign
Coke is going local in its new summer ad campaign.
Foster’s relaunch builds on nostalgia trend
The relaunch comes after sales of Melbourne Bitter and Reschs soared during the Covid-19 lockdowns.
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