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Marketing

Marketing Archives

Australian-first greengrocer scholarship recognises overlooked profession

Chadstone local Anthony Natoli is one of the recipients to receive the scholarship which allows him to complete Certific...

“Flawed from the outset”: Behind the downfall of David Jones Food

David Jones’ parent suggests a move towards concessions model and longlife products to save ailing food business.

Coles upskills marketing team with mini MBA course

Professor Mark Ritson will deliver a 12-week program for more than 160 Coles professionals in order to boost their exper...

Good & Fugly takes fresh approach to waste veggies

"Up to 25 per cent never leaves the farm. It either gets thrown into landfill or plowed back into fields."

New food and beverage advertising standards for children announced

New requirements will begin on 1 November, and will cover all media - traditional and digital.
Inside Retail & Bazaarvoice

How consumer reviews can positively influence grocery shopping decisions

Bazaarvoice, a company that offers user-generated content solutions for brands and, has forged close partnerships with C...

Five tips to help you tap into China’s surging e-commerce market

Australian product and brand owners need to develop a digital marketing strategy to tap into the strong consumer demand ...

Inaugural ‘Australian Made Week’ kicks off today

The campaign hopes to boost sales for local manufacturers and retailers, and help support businesses and communities whi...

Woolworths, Big W, Endeavour introduce paid gender affirmation leave

The Woolworths Group in Australia and New Zealand extends support for transgender and gender diverse employees.

Australians’ use of loyalty programs tested during pandemic

Covid-19 tested many parts of the way Australians interact with the retail industry, and their commitment to loyalty pro...

‘Integrity is key’: Haigh’s spotlights native ingredients

History, family and tradition make for a natural fit between Haigh’s Chocolates and the native ingredients of Indigenous...

Stride launches four new chewing gum flavours in Australia

Stride’s new range will be available exclusively at Coles and Coles Express stores from tomorrow (May 10) at RRP $3 per ...

Pepsi virtual restaurant matches fizz with foods

'Fast beverage' restaurant delivery concept features a menu and experience literally built around the idea of what foods...

FMCG brands will boost digital ad spend as consumers stick to online

While 74 per cent of Australian consumers still like the in-store experience 24 per cent prefer online.

How magnetic stories can spark instant connections

The power of storytelling can create connection and influence purchasing decisions – and there are five types of storie...