Data & analytics
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The rise of AI-driven planning in consumer goods
Many consumer goods planners will recognise this moment: It is Sunday evening, and a key supplier has flagged a shortfall. A promotion is already committed, customer orders are due, and Monday's production sch...
Data & analytics Archives
How T2 is balancing retail growth with financial discipline
T2’s Krista Diez-Simson explains how data-led investment, omnichannel strategy and disciplined capital allocation are sh...
How Focus Insights is redefining full-service FMCG research
Focus Insights offers a comprehensive, end-to-end research capability across both qualitative and quantitative methodolo...
The new recipe for growth: Data-driven sampling via HelloFresh
HelloFresh offers a tailored full-service approach, significantly reducing operational burdens from brand partners.
The intelligence advantage in ANZ retail
There's now an opportunity for category teams to work smarter and unlock insights that were previously out of reach.
AI in the aisles: How Foodpanda is building the grocery store of the future
In Asia's increasingly competitive grocery space, the biggest transformation may be happening behind the scenes.
Setting up shop: Inside Adore Beauty’s ‘phygital’ store design
The online-born beauty retailer is rapidly expanding its network of stores and raising the bar for what it means to be a...
How to bridge the gap between customer expectations and brand capabilities
“The bar is higher than ever, and expectations shift rapidly with technology and the economic landscape.”
How to leverage loyalty data like a supermarket giant
Six steps for retailers to turbocharge their loyalty strategies.
Why access to real-time consumer insights is no longer a luxury for brands
“If your product isn’t optimised for today’s consumer, it won’t sell,” says Sam Gilding.
Smarter data is key to successful brand stretching
Leveraging tech advances, data analytics, and automation is one of five tenets of success for elastic brands.
Why in-store sampling is losing out to targeted technology
Social Soup's Shop & Scan product uses data, AI-powered verification and advanced product and barcode scanning to drive ...
Boosting FMCG sales with retail data-driven advertising
Discover more insights and actionable strategies in our guidebook Unpacking Marketing Success with Retail Data.
Harnessing data for profitable growth in the consumer goods industry
The strategic use of data has become not just advantageous but essential.
Why trade promotions have become increasingly critical for FMCG brands
The biggest challenge FMCG manufacturers are facing right now is how to influence how consumers spend on groceries as th...
Technology is revolutionising B2B relationships in FMCG. Here’s how
“If you are not using commerce technology to be able to personalise and to be able to transact with your B2B customers, ...
