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Data & analytics

Why trade promotions have become increasingly critical for FMCG brands
Inside Retail & Telus Consumer Goods

Why trade promotions have become increasingly critical for FMCG brands

As inflationary pressures curb consumer spending and modify their shopping behaviour, it is increasingly critical that FMCG manufacturers ensure their trade promotions are carefully planned and effective. ...
Technology is revolutionising B2B relationships in FMCG. Here’s how
Using AI can help FMCG companies supercharge consumer personalisation
The digital disruption of the consumer products value chain
Salary survey reveals the soaring cost of supply chain expertise

Data & analytics Archives

Australian businesses in-line with cage-free egg commitments, study finds

The report has revealed that the Asia-Pacific region is the fastest-growing cage-free market globally due to increased d...

Facing up: Choice reveals retailers scanning customer ‘faceprints’ on entry

Kmart, The Good Guys and Bunnings were found to use facial recognition technology to identify customers who enter stores...

Navigating data deprecation

The deprecation of data will, without question, be disruptive to marketers over the short term, writes IRI.

Meet the Australian smart farm that made a statement at COP26

A Queensland banana farm that supplies the nation's biggest supermarkets is taking part in an innovative trial to minimi...

A new twist on privacy: planning for a post-cookie world

Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS.
Inside Retail & Cloud Culture

Craft brewer Bright Brewery adopts ideal ERP solution

In mid-2019, Bright Brewery signed on with cloud systems specialists Cloud Culture to implement a NetSuite solution.

Revealed: The science behind Aldi’s Special Buys strategy

The incredible popularity of these promotions is no accident. They tap into powerful desires that can make a simple purc...

Opinion: How Aussie brands have shown disruptors how to adapt in a pandemic

Australian consumers say established brands such as Coles, Woolies, Bunnings and Officeworks have proven more responsive...
Inside Retail & U Group

U Ask brings industry-standard research capacity to small FMCG players

Businesses conducting consumer research inevitably bump against corners of the market that are hard to reach. Taking a b...

Fresh food labelling: The new frontier for grocers

Bringing detailed nutritional labelling to raw foods like meat is the new frontier for the food sector.

Why pharmacies are tapping into personalisation

Apps and other digital approaches can benefit both pharmacy consumers and retailers.
Inside Retail & MetraWeather

How accurate weather predictions can boost retailer’s profits

MetraWeather provides businesses with evidence-based information for decision making on staffing, stock levels, energy c...

Opinion: Do we need smarter big box stores?

When done well, technology can make shopping experiences better, but when it comes to large-format stores that are known...

Kerry to build Queensland innovation centre

Kerry’s new development centre will bring an end-to-end food innovation cycle under one roof, reducing time to market fo...

Coles embraces AI for fresh produce management

This move from Coles is just the latest example of Australia’s grocery behemoths embracing a new, tech-enabled future of...