Data & analytics
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Driven by data: The untapped digital advertising opportunity in grocery
Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, most of this spend remains untouched by digital technology, especially the widespread use of ...
Data & analytics Archives
The suburbs are the future of post-Covid retail
The Covid-19 pandemic delivered a body blow to CBD retailers, but it’s just the latest of their challenges in recent yea...
Telco Circles Life teams with Woolworths Group
Singapore-headquartered digital-first telco Circles.Life has signed a distribution partnership with Woolworths Group, it...
Flybuys launches data arm for business, called Unpacked
Australian loyalty program Flybuys has launched its new data division called Unpacked.
Online spend to change “beyond this pandemic”: GlobalData
Thousands of Australians have been pushed online for the first time during the Covid-19 pandemic, which is beginning to ...
How grocers use data to build customer trust
The role grocers have always played in the hearts of their customers has become even more entrenched following the Covid...
Coles CMO on how the supermarket uses data and AI
Lisa Ronson shares insights into the supermarket’s approach to data.
Foodstuffs South Island taps into customer data
The supermarket and grocery cooperative has joined its North Island counterpart in using a new customer data science pla...
Store innovations: which store tech makes business sense now?
What if we considered the coronavirus lockdown as retail’s ‘ramp up’ period – accelerating the process of change that ‘n...
How to get consumers to say ‘I do’ to sharing data
Partner content: Australia’s FMCG giants have long relied on retailer data to understand their consumers, but in recent ...
How real-time data is guiding FMCG marketers amid COVID-19
Marketing managers facing uncharted territory are turning to AI to accurately predict the future needs and wants of cons...
Coles doubles down on data with launch of Coles Synergy
The supermarket giant has partnered with analytics provider IRI to launch Coles Synergy.
Woolies-backed meal kit company hires data-driven marketer
Kate Whitney joins Marley Spoon from Pernod Ricard in the US.
Retail data: Unavoidable cost or investment opportunity?
SPONSORED: The retail data market in Australia is currently going through some major changes, reflective of the global t...
‘Naturalness’ a key factor in driving purchases, Globaldata finds
Consumers in APAC are highly ingredient-aware and are basing their purchasing decisions around this.
ACCC calls for improved data protection in loyalty schemes
Consumers generally unaware that some supermarkets continue to track data despite loyalty card not being presented, ACCC...
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