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The new recipe for growth: Data-driven sampling via HelloFresh
What if brands could get their products directly into the hands of highly-engaged households, tailored by location, demographic and purchasing behaviour?
Enter HelloFresh.
With over 900,000 s...
Data & analytics Archives
How to leverage loyalty data like a supermarket giant
Six steps for retailers to turbocharge their loyalty strategies.
Why access to real-time consumer insights is no longer a luxury for brands
“If your product isn’t optimised for today’s consumer, it won’t sell,” says Sam Gilding.
Smarter data is key to successful brand stretching
Leveraging tech advances, data analytics, and automation is one of five tenets of success for elastic brands.
Why in-store sampling is losing out to targeted technology
Social Soup's Shop & Scan product uses data, AI-powered verification and advanced product and barcode scanning to drive ...
Boosting FMCG sales with retail data-driven advertising
Discover more insights and actionable strategies in our guidebook Unpacking Marketing Success with Retail Data.
Harnessing data for profitable growth in the consumer goods industry
The strategic use of data has become not just advantageous but essential.
Why trade promotions have become increasingly critical for FMCG brands
The biggest challenge FMCG manufacturers are facing right now is how to influence how consumers spend on groceries as th...
Technology is revolutionising B2B relationships in FMCG. Here’s how
“If you are not using commerce technology to be able to personalise and to be able to transact with your B2B customers, ...
Using AI can help FMCG companies supercharge consumer personalisation
FMCG suppliers and retailers stand to gain significant savings in costs and time if they embrace AI across backend syste...
The digital disruption of the consumer products value chain
Read the full Veeva industries 2022 executive report to learn how to harness digital disruption.
Salary survey reveals the soaring cost of supply chain expertise
More than 60 per cent said they would reply to an unsolicited message from a recruiter, even when they are not looking f...
Australian businesses in-line with cage-free egg commitments, study finds
The report has revealed that the Asia-Pacific region is the fastest-growing cage-free market globally due to increased d...
Facing up: Choice reveals retailers scanning customer ‘faceprints’ on entry
Kmart, The Good Guys and Bunnings were found to use facial recognition technology to identify customers who enter stores...
Navigating data deprecation
The deprecation of data will, without question, be disruptive to marketers over the short term, writes IRI.
Meet the Australian smart farm that made a statement at COP26
A Queensland banana farm that supplies the nation's biggest supermarkets is taking part in an innovative trial to minimi...
