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Why access to real-time consumer insights is no longer a luxury for brands
Australia’s FMCG market is at the heart of a “perfect storm”, says Sam Gilding, chief revenue officer – international at product intelligence platform Vypr.
For FMCG businesses, production costs up, t...
Customer Archives
Why packaging should be the brand’s most important physical touchpoint
“A well-designed unboxing experience communicates care, quality and attention to detail.”
Apac consumers’ preference for private labels is growing, study finds
Consumer perceptions are shifting toward value, quality, and community support, the report explains.
New SmartFacts QR codes give shoppers instant product information
The use of GS1 QR codes will allow consumers to find and understand product information easily.
Why your customer data might be lying to you
"Demographics tell us who somebody is. Psychographics will tell us why they do what they do,” Sam Gilding said.
Value is not all, expert warns following Coles and Woolies results
Coles and Woolworths’ respective CEOs remain steadfast in driving value for customers as they try to grow market share.
The efficiency mindset: How the 80/20 rule redefines outsourcing
The real question isn’t “Can we afford to outsource?” It’s: “Can we afford not to?”
What makes shoppers truly loyal? It’s not price – it’s brand love
Emotional connection is retail’s most powerful asset – here’s how to build it.
Decision fatigue: How consumers are coping with the cost-of-living crisis
For many families navigating the cost-of-living crisis these small indulgences now have to be accounted for.
Why a price comparison tool would be a boon for consumers – and the ACCC
The proposed dynamic price comparative service has very little to do with its potential to make cross-shopping and price...
Food, marketplaces dominate as Aussies spend a record $69 billion online
Aussies have been embracing online shopping to save prices due to high cost of living.
Flavour innovation a key trend in food and drink industry
Mintel’s report suggests that consumers have become more "adventurous" as their taste profiles shift.
CEQ cuts grocery prices in remote Queensland with $500,000 investment
Stores will now match or beat major supermarket online prices on essential grocery items.
Retailers brace for Cyclone Alfred, safety plans in motion
Some businesses in high-risk areas have temporarily closed, while essential retailers continue operating where condition...
Five retail leaders discuss how to deliver value in a spending slump
Retail leaders from T2, Adore Beauty, and Coco Republic share strategies to drive sales without heavy discounting.
Shhh!: Woolworths stores now have Quiet Hour five days a week
“The expansion of Quiet Hour is a fantastic initiative that recognises and is actively responding to different needs of ...
