Customer Archives - Inside FMCG

Customer Archives - Inside FMCG

Aldi launches anti food waste campaign for Christmas

Aldi is supporting children with cancer and people without food this Christmas season.

Driven by data: The untapped digital advertising opportunity in grocery

Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain.

IGA poll shows Aussies plan to buy local this Christmas

Half of the Aussie grocery shoppers who participated in an IGA poll say they plan to buy local this Christmas, supporting businesses close to home after a tough year.

Gen Z group eating

‘Feel-good food’ is now a social currency for Gen Z

Young Gen Zers aged 15 to 25 are actively looking for greater transparency on food and its origin, expecting brands to produce food that they feel good about eating.

How to understand shopper behaviour during a pandemic1

How to understand shopper behaviour during a pandemic

Understanding how shopper behaviour is changing through Covid-19 is vital, but capturing these shifts while staying ‘covid-safe’ has become a challenge.

Delcado group shot for deep-etch

Eight years research by Delroy Orchards has delivered ‘damage-free’ avocados

A West Australian avocado grower has spent eight years developing a new supply chain system it says assures the fruit is delivered to shelf free from bruises.

Unhappy shoppers

Research finds big gap between shopper and retailer expectations

More than 70 per cent of Australian consumers believe they are usually better informed about products than the frontline store associates who sell them, according to new research by Manhattan Associates.

Food technician

Survey finds 80 per cent of consumers lack confidence their food is safe to eat

Just two out of 10 consumers globally have total confidence that their food is safe to eat, according to new data.

Priceline stores caught selling fake goods

Pharmacy chain Priceline has suffered reputational fallout after fake beauty products were discovered to be sold from four of the group’s Sydney outlets.

Aussie consumers prioritising ethical and sustainable products

New research reveals a shift among Australian shoppers towards “conscious consumerism”, with 87 of them saying that they are more likely to purchase products that are ethically and sustainably produced.