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Breakfast

The new Vegemite Kids has 50 per cent less salt. Is that ‘un‑Australian’?
Vegemite is among Australian children’s most frequently eaten discretionary breakfast items.

The new Vegemite Kids has 50 per cent less salt. Is that ‘un‑Australian’?

This week, Vegemite launched a new product specifically for children called Vegemite Kids that contains 50 per cent less sodium (salt) than the traditional iconic spread. Reactions have been divided. Some h...
Yumble launches pancake range in Coles
Target US latest retailer to destock cereals with artificial colours
Noon makes national debut in Woolworths with on-the-go breakfast drinks
Canadian breakfast brand Yumi’s debuts Down Under

Breakfast Archives

Kelloggs High Protein Granola

Kellogg’s launches High Protein Granola range

Each serve contains 10g of protein, is high in fibre, and has less than 5g of sugar
Macro Mike

Breakfast cereals reimagined as protein powders by Kellanova, Macro Mike

Inspired by Coco Pops, Nutri-Grain and Froot Loops, the limited-edition range turns the brands into dairy-free and glute...
WK Kellogg

Ferrero to acquire cereal maker WK Kellogg 

The US$3.1 billion deal includes the manufacturing, marketing and distribution of WK Kellogg’s brands across the US, Can...
Dane Fuller and his family enjoys Fuller Food products

Overnight​ oats brand hits New World shelves

The "grab-and-go" Fuller Overnight Oats range aims to provide convenience without sacrificing healthy ingredients. 
Milo x Uncle Tobys range

Uncle Tobys introduces Milo-flavoured sachet oats

The product is designed for consumers looking for a quick and familiar breakfast option.
Tierna O’Reilly for Weet-Bix

Sanitarium gets nostalgic in new Weet-bix campaign

In the television commercial, Mary Fowler will deliver the line, "I'm a Weet-Bix Kid, are you?"
Kelloggs Masterbrand campaign

Kellogg’s launches master brand campaign for ‘healthier’ cereals

The campaign aims to challenge unrealistic eating trends and misinformation promoted on social media.

Sanitarium secures ACCC clearance to acquire Vita Brits brand

The ACCC found that consumers do not typically switch between Weet Bix and Vita Brits.

ACCC launches probe into Sanitarium bid for Nestle’s Vita Brits

The regulator is concerned the deal would harm competition and lead to higher prices.

Foodstuffs NZ names two food innovation winners

The two winners will soon expand their operations and offer their products on supermarket shelves.  
Kitkat ventures into breakfast with new cereal

KitKat ventures into breakfast with new cereal

The cereal is made from whole grain and offers a “chocolatey taste and wafer-like texture".

Kellanova launches Pillows product

The Kellogg's Coco Pops Pillows offer a "rich and powerful" chocolate flavour. 

Weet-Bix launches new breakfast cereal range

Weet-Bix Bites Coco Crunch is available on store shelves countrywide starting today.
Kellanova launches high protein Nutri-Grain cereal

Kellanova launches high protein Nutri-Grain cereal

 Dr Gina Levy, senior nutrition manager for Kellanova ANZ, shared that a bowl of High Protein Crunch is a convenient way...

Reef Distillers wins global recognition at wine and spirits competition

“These accolades not only honour the superior quality of our products but also underscore the distillery’s potential to ...