Breakfast
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What’s driving breakfast’s branding evolution?
Convenience, function and indulgence are changing breakfast rituals. So how can brands lean into visual cues and packaging design to tap this trend? Principals’ Michael Callan and Elmira Gaynullina explain.
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Breakfast Archives
Noon makes national debut in Woolworths with on-the-go breakfast drinks
Noon is available in three flavours: Honey Banana, Creamy Vanilla, and Milk Chocolate.
Canadian breakfast brand Yumi’s debuts Down Under
Founder Zoey Li said Yumi’s was created to make healthy eating both convenient and sustainable.
Kellogg’s launches High Protein Granola range
Each serve contains 10g of protein, is high in fibre, and has less than 5g of sugar
Breakfast cereals reimagined as protein powders by Kellanova, Macro Mike
Inspired by Coco Pops, Nutri-Grain and Froot Loops, the limited-edition range turns the brands into dairy-free and glute...
Ferrero to acquire cereal maker WK Kellogg
The US$3.1 billion deal includes the manufacturing, marketing and distribution of WK Kellogg’s brands across the US, Can...
Overnight oats brand hits New World shelves
The "grab-and-go" Fuller Overnight Oats range aims to provide convenience without sacrificing healthy ingredients.
Uncle Tobys introduces Milo-flavoured sachet oats
The product is designed for consumers looking for a quick and familiar breakfast option.
Sanitarium gets nostalgic in new Weet-bix campaign
In the television commercial, Mary Fowler will deliver the line, "I'm a Weet-Bix Kid, are you?"
Kellogg’s launches master brand campaign for ‘healthier’ cereals
The campaign aims to challenge unrealistic eating trends and misinformation promoted on social media.
Sanitarium secures ACCC clearance to acquire Vita Brits brand
The ACCC found that consumers do not typically switch between Weet Bix and Vita Brits.
ACCC launches probe into Sanitarium bid for Nestle’s Vita Brits
The regulator is concerned the deal would harm competition and lead to higher prices.
Foodstuffs NZ names two food innovation winners
The two winners will soon expand their operations and offer their products on supermarket shelves.
KitKat ventures into breakfast with new cereal
The cereal is made from whole grain and offers a “chocolatey taste and wafer-like texture".
Kellanova launches Pillows product
The Kellogg's Coco Pops Pillows offer a "rich and powerful" chocolate flavour.
Weet-Bix launches new breakfast cereal range
Weet-Bix Bites Coco Crunch is available on store shelves countrywide starting today.
