Sales of non-alcoholic drinks at BWS and Dan Murphy’s stores across Australia doubled during the last year.
Endeavour Group’s sales data shows non-alcoholic drinks has become one of the fastest-growing categories across the two chains’ stores. Head of merchandise transformation at Endeavour Group, Bree Coleman, said the growing demand for non-alcoholic drinks resulted from a broader trend where consumers are choosing to drink less, but drink better.
“We expect this trend to continue,” said Coleman.
Sales peaked during Christmas, Australia Day weekend and Easter. To meet the demand, BWS and Dan Murphy’s have been expanding their non-alcoholic beverage ranges.
“We’ve never had such a wide range of non-alcoholic and lower alcohol drinks in our stores,” Coleman added.
“We are seeing some great innovation from Australian producers, who are creating delicious alcohol-free options for customers.”