Australian granola and muesli brand, Farmer Jo, has secured a distribution deal with retail giant Walmart under which its products will be sold across the US through Sam’s Club stores.
Farmer Jo’s products are expected to be land on Sam’s Club shelves early this May. CEO and co-founder of Farmer Jo, Scott Tulloch, said the company has been chipping away at opportunities like the US for years.
“We always dreamed of one day taking our wee business to America, the home of granola and being able to fly the Aussie flag there,” said Tulloch. “Hopefully this is just the beginning of our venture into North America.”
Farmer Jo’s journey started in 2009 when its co-founders, Scott and Sally Tulloch, was in their kitchen baking oats, nuts and seeds and trying to come up with five delicious flavours of muesli and granola. At that time, Scott was working in the hand-roasted coffee business in inner-city Sydney, while Sally was in interior design.
The brand was founded in the streets of Sydney’s Surry Hills the following year with the ambition to offer healthy and nutritional breakfast products to Aussies.
“Myself and Sally are just two people who had a go at chasing their dream, with no money and only blind ambition and that dream was to make breakfast products for people like us,” Tulloch said.
More than 10 years later, with a range of 15 muesli and granola flavours, Farmer Jo’s products are now sold across Australia and exported to Japan and elsewhere in Asia.