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Skincare social enterprise Unlabelled wants Aussies to ‘be themselves’

(Source: supplied )

Social enterprise Unlabelled is introducing a body care line to encourage young Aussies to be themselves, helping improve the mental health of future generations. 

Unlabelled said all of its profit will be donated to charities that support tackling mental health issues and youth suicide in Australia, including the Black Dog Institute, QLife, Headspace and Kids Helpline. The brand’s focus includes identity, body image, anti-bullying, depression and LGBTQIA+ issues. 

“Some of the labels we use in society can be divisive and limiting, particularly for young people at a time when they are trying to figure out what it means to be them,” said Chris Glebatsas, co-founder at Unlabelled. 

“Labels don’t make it any easier, they can actually make it much harder so that’s why we’re saying, just be unlabelled, be you.”

Unlabelled’s product range features 13 types of hand wash, body wash and body bar, all of which are natural, vegan, cruelty-free and Australian made. While the bottles are made from 100 per cent recycled post-consumer waste plastic, the boxes feature sustainably-sourced pulp. 

Customers can access the whole range through Chemist Warehouse’s online store and Unlabelled’s website, while a select range is available in-store at Chemist Warehouse. 

“Our products are for anyone that believes in the next generation, that wants to support them and see what they’re capable of doing and becoming by just being themselves,” said McDonough. 

Chris Glebatsas, Grace, and Anthony McDonough (From left to right).

The social enterprise was founded by skin care professionals, Anthony McDonough and Chris Glebatsas, who are no strangers to bullying and depression, having both suffered in their youth. Unlabelled marks the first brand and social enterprise from the umbrella company BIMM Group that McDonough and Glebatsas have set up to invest in and grow social enterprises. Daughter Grace gave her dads insights into her own experiences that helped bring Unlabelled to life.

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