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“Pick up the rocks”: CEO on how donating $13 million of profits is good business

Australian direct-to-consumer brand Who Gives A Crap disrupted the way consumers bought toilet paper almost a decade ago; now its CEO is challenging businesses across the supply chain to “give a crap”. Simon Griffiths is the CEO and one of three co-founders of Who Gives A Crap and is encouraging other businesses to question how sustainable their operations really are. Leading by example, Griffiths told Inside Retail how the business successfully operates as a profitable social enterprise, en
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