Consumer goods giant Unilever has signed a deal to acquire Grüns, a US greens supplement company, which makes nutrient-dense powders from vegetables, leafy greens, algae, and grasses.
The move comes as Unilever continues to adjust its portfolio, putting a greater emphasis on wellbeing products.
Grüns was founded in 2023 by Chad Janis. Unilever said it has quickly become one of the most recognisable brands in its sector.
“We are thrilled to welcome Grüns into the Unilever family,” Jostein Solheim, Unilever Wellbeing CEO, said. “As a leader and true innovator in the greens supplement category, what sets Grüns apart is its focused portfolio of science-backed products that people genuinely enjoy, trust, and consistently use.”
Grüns is distributed through retail and direct-to-consumer channels in the U.S. While Unilever did not disclose the terms of the deal, it said that it’s likely to close later this year.
“Our customers are the reason Grüns exists, and this partnership is ultimately for them,” Chad Janis added.
“With Unilever behind us, we can reach more people, move faster, and continue raising the bar on what an enjoyable daily wellness habit can be.”
