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Shanthi Murugan

From the author

The secret design formula for turning boring products into killer brands

The idea of taking an unsexy product and giving it a design glow-up has been a common formula for many brands in Austral...

What Aussie retailers can learn from Tesco’s highly successful loyalty program

The Brits have shown one Australian living abroad they may be able to teach us a thing or two about loyalty programs, pr...

Tween beauty: Are brands crossing the line?

Why skincare brands may want to think twice before tapping into this trend.

The problem with beauty advent calendars

A few moments of fleeting joy a day are not worth the damage to the environment that these little bundles of unrecyclabl...