Social Soup

Social Soup has pioneered the influencer marketplace for 17+ years and conducted 500+ influencer campaigns, building experience spanning categories including beauty, FMCG, banking, alcohol, technology, and pharma – along with many not for profit organisations. Today, consumers respond to authenticity over traditional advertising models; they want reviews, ratings, and testimonials from likeminded individuals. Social Soup partners brands with the right influencers and launches campaigns designed to create real world recommendations and social media impact.