From the author
How to bridge the gap between customer expectations and brand capabilities
“The bar is higher than ever, and expectations shift rapidly with technology and the economic landscape.”
Sustainability communications – 12 best practices
Leveraging its creative testing toolkit, Toluna conducted a global meta-analysis to outline best practices for sustainab...
Understanding differences in ‘wear-out’ and ‘saturation’
Due to misunderstanding these two issues, many brands change and renew their creative more often than is necessary or op...
How triggering emotional responses shape effective brand communication
“The vast majority of our decisions are based on implicit, intuitive, immediate feelings that we then mostly rationalise...
Creating premium perceptions with packaging design
Consumers will implicitly assign a permissible price based on the quality of your packaging design.
Shelf shock: The high-stakes art of making packaging stand out in store
Packaging’s effectiveness is deeply connected to its environment, whether jostling for attention in a physical aisle or ...
How the cost of living is impacting Australians
In Australia and across the globe, people are feeling the pinch of the rising cost of living.
