Vypr

Vypr is the world's leading product intelligence platform, enabling companies to understand their target consumers with fast, cost-effective insight – helping them make better decisions, for winning products. More than an ordinary research panel, Vypr is built on behavioural science and agile principles, turning decision-making into a science, with data-driven product optimisation. Every week, Vypr tests 1000s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.