The Australian 2022 FMCG Outlook
Inside FMCG teamed up with IRI, the leading provider of FMCG data, insights and technology solutions to bring you your comprehensive guide to the key FMCG retail trends to look out for in 2022.
After a rollercoaster two years in retail and FMCG with consumer demand and category growth themes symbiotic with the pandemic, Australia is reopening to a ‘roaring twenties’ with a renewed optimism for recovery. This report explores the latest consumer behaviour trends, omnichannel expectations, and the power of data in understanding your customer.