Highlighting the latest insights and future trends in FMCG
How commerce tech is driving FMCG’s future growth
Brigitte Cox- E-commerce Manager, Unique Health Products
Scott Rigby- Chief Technology Advisor & Principal Product Manager, Adobe
E-commerce technology is revolutionising the FMCG industry by driving cost efficiency and cost reduction, while also growing revenue by helping brands scale to more regions, channels, and audiences.
In this Masterclass, we’ll discuss how to simplify complex FMCG business models, use technology to increase revenue and create the next generation of B2B and B2C personalised customer experiences.
Brigitte Cox & Scott Rigby
Brigitte Cox- E-commerce Manager, Unique Health Products
Scott Rigby- Chief Technology Advisor & Principal Product Manager, Adobe
E-commerce technology is revolutionising the FMCG industry by driving cost efficiency and cost reduction, while also growing revenue by helping brands scale to more regions, channels, and audiences.
In this Masterclass, we’ll discuss how to simplify complex FMCG business models, use technology to increase revenue and create the next generation of B2B and B2C personalised customer experiences.
Brigitte Cox & Scott Rigby
Brigitte Cox is a dynamic and results-driven Ecommerce Manager with a proven track record of success in the online retail space. Drawing upon 10+ years of experience in ecommerce operations, Brigitte leverages data and cutting-edge technology to optimise user experience at every touch point through the customer journey. Her specialty lies in digital advertising where she has expertise in Google and Meta strategy and campaign management. With her recent transition into B2B, Brigitte hopes to help Unique Health Products reach new target audiences, amplify brand visibility, and drive conversions with precision and efficiency.
Scott Rigby is an experienced international technology executive who provides strategic advice to C-level executives in the areas of digital transformation, innovation, strategy, marketing, customer insights and cloud computing. This is to a wide range of customers (+400 in APAC) and a diverse range of industries from finance through to retail, media, telecommunications, automotive, high-tech and government. He regularly presents at both events and to organisations over the horizon thinking on the future disruption of new technologies (AI, robotics, IOT, Blockchain, etc.) and the impacts on businesses, their culture, their customers and the world of work for their employees.