Flywheel Australia
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Broad strokes miss it: Unlocking surgical retail media growth in Australia
“Broad-stroke marketing treats grocery shoppers, marketplace shoppers and quick commerce shoppers as one audience.”
Loud everywhere, clear nowhere: The real cost of retail media fragmentation
Mohammad Heidari Far, MD of Flywheel Australia, told Inside FMCG the issue is structural, not budgeting-related.
