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gen z

gen z Archives

How CosMc’s branding trifecta is set to capture the Gen Z market

McDonald’s new drive-thru concept CosMc’s offers a brand-new menu and the promise of fast service and customisable bever...

New reports shed light on Gen Z

“Gen Z are digital pioneers and have charted the path for the rest of the world to go fully digital,” says WP Engine Cou...

“Digital natives” most likely to shop in-store

New research reveals what retail execs get wrong about today’s customers.