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Value

Value Archives

3D illustration of cartons with only one egg; concept of shrinkflation
Inside FMCG & Focus Insights

The grocery value equation is changing – and shrinkflation is testing trust

"Price still matters, but it's no longer the whole story," says Focus Insights CEO Deane Hubball.

‘Low prices for life’: Kmart commits to value as inflation stings customers

“We know it’s more important than ever to give Australian and New Zealanders access to products that won’t break the ban...