Western Australian drinkers are the most loyal in the country, with sales data from Liquorland, Vintage Cellars, and First Choice showing locally made wines are more popular than ‘imports’ from other states.
Liquorland state manager, Karl Weber, said that out of the top 10 selling wines in the WA market, six of them are from within the state.
“We don’t see that level of devotion anywhere else in Australia, it’s a real local drinking culture. Even other markets in Australia with their own local wine industries are not this loyal,” he said.
In recognition of this loyalty, Liquorland, Vintage Cellars and First Choice are celebrating WA Day Weekend with a festival of locally made drinks, featuring instore tastings of WA wine, beer, whiskey, and gin, and discounts on a range of locals’ favourite tipples throughout the week in WA stores.
Liquorland, Vintage Cellars, and First Choice, stock more than 200 WA wines, with dedicated displays and sections devoted to wines from within the state so customers can quickly find the wines they love.
Winemaker, Kevin McKay, from Margaret River’s Forester Estate, said the support local winemakers receive from within the state was a major boost for the industry.
“People from WA and elsewhere come to the Margaret River region specifically for the wine experience, so it’s extremely important that they have the opportunity to try and buy,” he said.
Forester Estate wines are among a range of Margaret River wines available to taste at Liquorland Dunsborough on Friday May 29.