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Aussie Farmers Direct launches The General Store

Aussie Farmer's Direct websiteAussie Farmers Direct has launched a new online supermarket, The General Store.

It carries over 4,000 of Australia’s most trusted and loved grocery brands. The General Store offers low prices, regular specials and ‘bulk buys’ that are not available in brick and mortar supermarkets.

The extensive range included various grocery brands from businesses based in Western Australia including Anchor Foods.

Aussie Farmers Direct CEO, Brendan Shaw, said the online retailer had made sure it carried a good representation of grocery brands from Western Australia.

“Offering an additional distribution channel for local businesses and giving them priority over imported products – which often out-price them on supermarket shelves – means we’re able to support local trade and help promote their business,” Shaw said.

“We’ve also extended this ability to support local businesses to the Aussie Farmers Direct range. For the first time, customers can now select produce that has been made or grown in Western Australia via a dedicated WA category within our online store.”

Shaw said The General Store offered shoppers a genuine alternative to the major supermarkets – providing real value to consumers.

“Customers only have to visit one website ( to add fresh quality produce and now their favourite grocery brands to one shopping basket – and receive a convenient doorstep delivery,” Shaw said. “We are now truly a one stop shop for people to buy their groceries whilst knowing they are shopping with a business they can trust.”

A Price Promise has also been introduced to The General Store – saving customers time and money in finding their favourite products at great prices.

“We’ve done the hard work for our customers with our Price Promise. Each week we compare the online prices of hundreds of products from major supermarkets and match their lowest online prices,” Shaw commented.

Aussie Farmers Direct leads the market on delivery fees and charges. The CEO said compared to the supermarket giants Coles’ and Woolworths’ online offerings, “we have no minimum spend threshold, and no delivery fees on all but the smallest orders. It is no surprise customers are moving across to us.”

The General Store also remained true to the strong social purpose behind Aussie Farmers Direct, offering customers much greater transparency about the origin of products sold.

“Sadly, many packaged groceries are no longer made in Australia from [local] ingredients, but they are the necessities we all need to buy,” said Shaw. “We want to make it easy for customers to make informed purchasing decisions. From corn flakes to canned soup and toilet tissue to toothpaste, the ‘Australian-ness’ of all products sold in The General Store is clear, and in our aisles you can always sort by ‘Australian first’.

“Our priority is to support Australian food and grocery manufacturers in The General Store, but where we have no choice but to stock imported products, we’ll donate 10 per cent of the profits to the Aussie Farmers Foundation, which supports rural communities doing it tough.”

Shaw said thousands of shoppers were now getting all their fresh produce and grocery lines delivered to their door via their local Aussie Farmers Direct franchisee. The Western Australia launch of The General Store is the next stage of a planned national store rollout, following its successful debut along the Eastern Seaboard.

The General Store is available through the existing Aussie Farmers Direct website (mobile, laptop, desktop, iPad).

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